About Me

Keen Learner, enthusiast and a practicing SEO professional. I have spent around 6 years in SEO and SMO and love exploring the web. A civil engineer when I started out after college, I took to online marketing like fish to water in a few years. oDesk Certified Search Engine Optimization Consultant oDesk Certified Google Analytics Consultant oDesk Certified Google Webmaster Expert

Incoming Links - Quality

11:54 PM 0 Comments

Search Engines will monitor the Quality of incoming links to a website. A large quantity of incoming links is an indicator of popularity or importance, and the search engines will favor sites with a larger number of backlinks. Search engines use the volume of incoming links to give better ranking to more popular Ones.


For Quality Incoming Links:

1. Use Targeted Keywords: The anchor text used to link to the web page should contain the targeted keywords or keyword phrases of that page linking to. The linking text is viewed as "contextual" by search engines.

2. Trusted Websites: Search Engines weigh more for Backlinks from trusted websites like ORG, GOV sites. Try to obtain few backlinks from trusted authority websites.

3. Related Domains: Backlinks from the related websites (Theme of the domain should match). Do not try with the competitors, this will hurt your business. So contact the webmasters of the related domains for link exchange.

4. Yahoo! Answers: Look for the questions related to your services/products and provide answers with a link to your website. These answers are searchable in Search engines immediately.

5. Keyword Variations: Use the variation in the anchor text so that the linking appears natural to the search engines. The text used to link to a webpage should be varied with the targeted keywords.

6. Forums Postings: When posting in forums, include the targeted keyphrases as part of your forum signature.

7. Blog Commenting: When commenting in blogs, use a keyword phrase in the "name" box.

Each and every back link to your website can help the site rank better. Hence take the time to develop quality backlinks and optimize the anchor text to increase your search engine's ranking.

Make Your Blog Search Engine Friendly

9:36 AM 0 Comments

All of you might be having a blog with Wordpress or Blogger. And would be wondering why the blog is not showing up in the SERPs.

Though the default installation of WordPress/Blogger is already generally search engine friendly, there are a few additional steps that you should implement to improve the search engine friendliness.

SEO tips for Blogging
1. Change Your Permalink Structure
This helps you to see your Keywords and Post Titles in the Permalink or Link Structure

The blogs default installation has a permalink URL that goes something like http://www.abcblog.com/?p=123. While Google does let pagerank flow into single parameter URLs like this, a more optimized permalink URL would go by the structure of http://www.myblog.com/category-name/post-name/

The reason for this is because if you are writing for SEO, you would most probably have keywords in your post title. Using this permalink format would result in the permalink URL with keywords embedded within.

2. Customize the Page Title to Change for Each Post

The default title format for individual post puts emphasis on the blog name, putting the blog name before the post title. But in the view of SEO, it would be wise to have a different title for each post in the blog. So make sure you change your title for the page to be something that emphasizes the post title first, before displaying the blog title.

The blog title is already used for the home page anyways. This will allow you to target your domain keywords in the blog and every post will have your keywords focussed in that particular blog post.

3. Usage of Header Tags

Irrespective of the theme you choose has the template for Header tags or not, You need to highglight your keywords using the header tags. Make use of the header tags H1 to H6 to properly emphasize and show the hierarchy of information in the site. Search engines look for the header for the primary info on the blog post as we look at the headlines in a news paper for first glance of the news.

4. ALT Tags and Title Attributes

Do not forget to use the ALT tags if you are using any images on the post. The ALT tags are helpful if you include your keyword in the ALT text for the image.

Link to respective any other page on the blog to improve the internal linking of the blog. Use proper keyword rich title attributes for the text you are linking to.

This will make your blog complete keyword rich.

5. Get Reference Links by Commenting on Theme Related Blogs

One of the best ways to automatically get an inbound link to your blog is to go ahead, search technorati for blogs that are relevant to you, and then start posting valuable comments on these blogs. In fact, this does not only help you get an inbound link, potentially raising your page rank, but if your comment is valuable, readers of the other blog would also want to drop by your blog as they read the comment.

Tips to Improve On Page SEO

11:04 PM 0 Comments

On Page Optimzation as the name suggest It's optimizing the content, links, images with in the web page.

On-Page Optimization factors are directly related to the content on the page and structure of the website. This normally consists of pages written in the HyperText Markup Language but also applies to other document formats that are indexed by search engines.

On-page Optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes.

Make sure there is indexable text-based content visible to Googlebot on your optimized page or website.

Google's SEO Starter Guide updated

8:56 AM 0 Comments

Updated SEO Starter Guide by Google Webmaster Central team with more content and examples is available online:

Here’s what’s new:

Glossary to define terms throughout the guide
More example images to help you understand the content
Ways to optimize your site for mobile devices
Clearer wording for better readability

You can download the new version here [PDF]

Controlling Crawling and Indexing Explained

8:44 AM 0 Comments

We all know the use of Robots.txt file -
* To control the crawling and indexing of the web pages (By disallowing the files, folder)
* To let the Google know about the Site pages by including the XML sitemap link

To gain more knowledge on how Google's crawler, Googlebot, handles conflicting directives in your robots.txt file, To know how to prevent a PDF file from being indexed along with lots of other information about controlling the crawling and indexing of your site, are now available on code.google.com:




Now we can have a comprehensive resource and learn about robots.txt files, robots meta tags, and X-Robots-Tag HTTP header directives.

{Via Google Webmaster Central Blog}

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