SEO Information from Internet Marketing Professional, Hari Krishna D

Happy Dussehra to ALL

Steve Jobs, died on Wednesday at the age of 56 after a years-long battle with pancreatic cancer.

Steve Jobs with a television commercial for the iPod is displayed behind him, at the 2004 Macworld Conference and Expo in San Francisco

His death was announced by Apple and sparked an immediate outpouring of sadness and sympathy from world leaders, competitors and other businessmen including Microsoft co-founder Bill Gates and Facebook CEO Mark Zuckerberg.

Apple paid homage to their visionary leader by changing their website to a big black-and-white photograph of him with the caption "Steve Jobs: 1955-2011." The flags outside the company's headquarters at 1 Infinite Loop flew at half mast.

Jobs died one day after the consumer electronics powerhouse unveiled its latest iPhone, the gadget that transformed mobile communications and catapulted Apple to the highest echelons of the tech world.

A Website creation is not just a beautiful design and few attractive images with a flash or so. A website is an important part of your business and If your website does well in search engines so your business growth. Search engine optimization is a business investment and requires attention and effort in order to succeed. In order to do well with your services, sell your products or your information, your site must be found well in the first pages of the major search engines. Therefore it is strongly recommended that search engine content is optimized for search engine placement.

In the process of making a well optimized websitem you should take care of the folowing Spamming techniques which will lead to penalise your website in the search engines.

1. Keyword Stuffing: At no case, do not stuff the web pages' content with keywords. Search engines have their ways to detect keyword stuffing. Keyword stuffing will likely result in a search engine Ban.

2. Invisible Text: Do not hide the keywords by usig the keywords fint color similar to or the same as the webpages' background color. Do not put the text at the very bottom of the page, so that the visitor won't see it, and other ways. This way of include the pages' keywords multiple times doesn't work anymore, since modern search engines catch that trick and punish sites using it.

3. Cloaking: Do not “Cloak” the web pages for the purpose of SEO. Cloaking is the process of delivering one version of a web page to Search engines and a different version to the people visiting the live Webpage. Essentially the search engine sees optimized content that is not currently on the web page that it is spidered. It is difficult for search engines to detect cloaking, However if cloaking was discovered the website will disappear from the engines.

4. Content Quality: Content is the King of the Search Engine Optimziation. It is important that the content on a webpage should make sense. Placing well in search engines at the expense of a quality professional image with decent web copy, will not usually result in sales. It is a matter of striking a balance.

5. Duplicated Content: There are many sites out there coming up overnight, by copying content from other sites, buying pre-made sites, etc. Google detects those and penalises the guilty, by not indexing them. Instead of duplicating content, quote the relevant parts and provide a link to the original source. Also make sure that a single page on your site is linked to via a canonical URL, i.e. if you link to the same page as http://www.example.com/ and http://example.com/ some search engines consider that as duplicating content.

6. Dynamic Pages: Search engines don't like dynamic pages that contain query characters like "?". Try avoiding those. You could try using rewriting rules to map good URL names to those dynamic URLs behind the scenes.

7. Do not Spam: Not much to be said about this one, don't spam. Don't spam search engines, don't conduct email spam campaigns, and don't spam forums. Being labeled a spammer is a hard reputation to shed.

8. Ad forms: If you created a new site, do not put ads on it right away - Google marks those sites as suspected "ad farm" sites and won't index them for a certain period of time (placing them into the sandbox).

Once you are done creating an XML sitemap listing all the pages to crawl and to be indexed, you want to make sure that the search engines see it and index your site, Know how easy to submit an XML sitemap to the Major Search Engines' Webmaster Centrals/Tools.

Webmaster Tools - Google - www.google.com/webmasters/tools/

A. Login to your Google account and go to Google Webmaster Central.

B. Add your site to Google by filling in your URL and the URL of your sitemap by clicking on 'Add a site'.

C. Google will ask for a verification file/code to be added to your doamin for the owner's user authentication.

D. Once added, Google will check the sitemap and begin indexing your site as soon as it's determined that the sitemap has no errors.

Yahoo! Site Explorer - siteexplorer.search.yahoo.com/

A. Login to your Yahoo! account and go to Yahoo! Site Explorer.

B. Add your site to Yahoo by filling in your URL and Click "Add My Site".

C. Yahoo will take you to a page where you will see the verification file/code to be added to your doamin for the owner's user authentication.

D. Once added, Yohoo! will check the sitemap and begin indexing your site as soon as it's determined that the sitemap has no errors.


Bing Webmaster Center - http://www.bing.com/webmaster/

A. Login to your Windows Live account and go to Bing Webmaster Center.

B. Add your site to Bing by filling in your URL by clicking on "Add Site".

C. Bing will take you a site verification code page, will ask for a verification file/code to be added to your doamin for the owner's user authentication.

D. Once added, Bing will check the sitemap and begin indexing your site as soon as it's determined that the sitemap has no errors.


Please have a look at the sample dash boards for more details on how and where to submit. Do not hesitate to Contact Me for any Queries/help in setting up the dashboards.

Google Webmaster Central Blog posted a video on how to make the most of the features of the Google Webmaster tools.

The video maily focuses on the main features of the Google Webmaster tools highlighted below:

• Sign up for Email Forwarding
• Check out Search Queries
• Use Keywords to Target Content
• Reduce Duplicates Through HTML Suggestions
• Diagnose Crawl Errors to Fix Broken Links
• Prioritized Content Through Internal Links
• Verify Access Through Fetch as Googlebot
• Site Performance Feature to Improve Page Speed

Watch the Video:


{Via Google Webmaster Central Blog}

In a surprise shakeup of its top management, Google has said that Eric Schmidt, the chief executive over the past decade, will step aside in April for co-founder Larry Page. Google yesterday said the company's other co-founder, Sergey Brin, who along with Page and Schmidt has led the "triumvirate" at the helm of the Internet search titan, would be responsible for strategic projects and new products.

Starting April, Google's Page will take over as chief executive, a move the company hopes will streamline its decision-making process amid fresh competition from Facebook and Twitter.

Schmidt, who became CEO in 2001 to bring more management experience to a then-fledgling company, will assume the role of executive chairman, focusing on deals and government outreach, among other things. Brin will concentrate on strategic projects. Schmidt, 55, a former chief executive of Novell, will remain with Google as executive chairman, focusing on deals, partnerships, customers and government outreach, Google said in a statement. He will also act as an adviser to Page, 37, who served as CEO previously, from 1998 to 2001, and Brin, also 37.

"Day-to-day adult supervision no longer needed!" Schmidt said on Twitter in a reference to when the young co-founders brought him in to run the day-to-day operations of the then-fledgling company.

Google has grown over the past decade from a startup battling other Internet search engines into a technology giant with nearly 25,000 employees and annual revenue of nearly $30 billion.

Just days ago, Apple Inc CEO Steve Jobs announced a leave of absence, leaving lieutenant Tim Cook in charge of day-to-day operations. Like Google, Apple also announced results this week that blew past Wall Street’s estimates.

Steve Jobs returned to Apple Inc (AAPL.O) in the 1990s to save the company he founded from near death. Yahoo Inc's (YHOO.O) Jerry Yang made a similar return, coming back to his Internet company during a troubled stretch -- but has failed to restore its fortunes.

The company meanwhile reported its fourth-quarter net profit increased to $2.54 billion from $1.97 billion a year ago, while revenue rose 26 percent to $8.44 billion. Shares of Google were up $2.53, or 0.4 percent, at $629.30 after opening at $639.58.