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Keen Learner, enthusiast and a practicing SEO professional. I have spent around 6 years in SEO and SMO and love exploring the web. A civil engineer when I started out after college, I took to online marketing like fish to water in a few years. oDesk Certified Search Engine Optimization Consultant oDesk Certified Google Analytics Consultant oDesk Certified Google Webmaster Expert

How helpful the Google Webmaster Tools for an SEO

4:31 PM 0 Comments

Google Webmaster Central Blog posted a video on how to make the most of the features of the Google Webmaster tools.

The video maily focuses on the main features of the Google Webmaster tools highlighted below:

  • Sign up for Email Forwarding
  • Check out Search Queries
  • Use Keywords to Target Content
  • Reduce Duplicates Through HTML Suggestions
  • Diagnose Crawl Errors to Fix Broken Links
  • Prioritized Content Through Internal Links
  • Verify Access Through Fetch as Googlebot
  • Site Performance Feature to Improve Page Speed

Watch the Video:


{Via Google Webmaster Central Blog}

Co-founder Larry Page replacing Schmidt as Google CEO

8:50 AM 0 Comments

In a surprise shakeup of its top management, Google has said that Eric Schmidt, the chief executive over the past decade, will step aside in April for co-founder Larry Page. Google yesterday said the company's other co-founder, Sergey Brin, who along with Page and Schmidt has led the "triumvirate" at the helm of the Internet search titan, would be responsible for strategic projects and new products.

Starting April, Google's Page will take over as chief executive, a move the company hopes will streamline its decision-making process amid fresh competition from Facebook and Twitter.

Schmidt, who became CEO in 2001 to bring more management experience to a then-fledgling company, will assume the role of executive chairman, focusing on deals and government outreach, among other things. Brin will concentrate on strategic projects. Schmidt, 55, a former chief executive of Novell, will remain with Google as executive chairman, focusing on deals, partnerships, customers and government outreach, Google said in a statement. He will also act as an adviser to Page, 37, who served as CEO previously, from 1998 to 2001, and Brin, also 37.

"Day-to-day adult supervision no longer needed!" Schmidt said on Twitter in a reference to when the young co-founders brought him in to run the day-to-day operations of the then-fledgling company.

Google has grown over the past decade from a startup battling other Internet search engines into a technology giant with nearly 25,000 employees and annual revenue of nearly $30 billion.

Just days ago, Apple Inc CEO Steve Jobs announced a leave of absence, leaving lieutenant Tim Cook in charge of day-to-day operations. Like Google, Apple also announced results this week that blew past Wall Street’s estimates.

Steve Jobs returned to Apple Inc (AAPL.O) in the 1990s to save the company he founded from near death. Yahoo Inc's (YHOO.O) Jerry Yang made a similar return, coming back to his Internet company during a troubled stretch -- but has failed to restore its fortunes.

The company meanwhile reported its fourth-quarter net profit increased to $2.54 billion from $1.97 billion a year ago, while revenue rose 26 percent to $8.44 billion. Shares of Google were up $2.53, or 0.4 percent, at $629.30 after opening at $639.58.

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