tag:blogger.com,1999:blog-24068678807479019582024-03-05T18:44:39.049-08:00SEO Information from Internet Marketing Professional, Hari Krishna DHKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.comBlogger54125tag:blogger.com,1999:blog-2406867880747901958.post-89420468485013049812011-10-06T00:03:00.000-07:002011-10-06T00:03:48.142-07:00Happy Dussehra<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOYHvM8PqYJxQKwP1aqy2_ix2ikQfdzHHYs-8ij8XpLNDz80VfsXIcF9iUWrywetg5d3bQgvMzpzkb45Kcruo01-Clo-REg0coqw26n2zJo8k6kXDT5J-4gjCdvq78AuQzbzqMHazc73Vm/s1600/dussehra.jpg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="232" width="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOYHvM8PqYJxQKwP1aqy2_ix2ikQfdzHHYs-8ij8XpLNDz80VfsXIcF9iUWrywetg5d3bQgvMzpzkb45Kcruo01-Clo-REg0coqw26n2zJo8k6kXDT5J-4gjCdvq78AuQzbzqMHazc73Vm/s400/dussehra.jpg" /></a></div><br />
Happy Dussehra to ALLHKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-25582885895079353622011-10-05T23:59:00.000-07:002011-10-06T00:00:40.205-07:00Apple’s Steve Jobs, Visionary Leader, Died at 56Steve Jobs, died on Wednesday at the age of 56 after a years-long battle with pancreatic cancer.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxYTj-WLto2_uwzNc8QVKcT255qWK2gXaaHuGZVw7GY1A4yJgqmTp24gD8JY9GH6DbtniNGxCY1aqaH5i-Uj8umXOXPDjxW4P99oSondWYUORoZpVTFFi0Byq-YhoyjbH13I_Mbxf321mt/s1600/steve-jobs.jpg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="280" width="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxYTj-WLto2_uwzNc8QVKcT255qWK2gXaaHuGZVw7GY1A4yJgqmTp24gD8JY9GH6DbtniNGxCY1aqaH5i-Uj8umXOXPDjxW4P99oSondWYUORoZpVTFFi0Byq-YhoyjbH13I_Mbxf321mt/s400/steve-jobs.jpg" /></a></div>Steve Jobs with a television commercial for the iPod is displayed behind him, at the 2004 Macworld Conference and Expo in San Francisco<br />
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His death was announced by Apple and sparked an immediate outpouring of sadness and sympathy from world leaders, competitors and other businessmen including Microsoft co-founder Bill Gates and Facebook CEO Mark Zuckerberg.<br />
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Apple paid homage to their visionary leader by changing their website to a big black-and-white photograph of him with the caption "Steve Jobs: 1955-2011." The flags outside the company's headquarters at 1 Infinite Loop flew at half mast.<br />
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Jobs died one day after the consumer electronics powerhouse unveiled its latest iPhone, the gadget that transformed mobile communications and catapulted Apple to the highest echelons of the tech world.HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-86401949991064409462011-02-13T07:08:00.000-08:002011-02-13T07:11:22.520-08:00Search Engine Optimization Don'ts - Take Care of TheseA Website creation is not just a beautiful design and few attractive images with a flash or so. A website is an important part of your business and If your website does well in search engines so your business growth. Search engine optimization is a business investment and requires attention and effort in order to succeed. In order to do well with your services, sell your products or your information, your site must be found well in the first pages of the major search engines. Therefore it is strongly recommended that search engine content is optimized for search engine placement. <br />
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In the process of making a well optimized websitem you should take care of the folowing Spamming techniques which will lead to penalise your website in the search engines.<br />
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1. <b>Keyword Stuffing</b>: At no case, do not stuff the web pages' content with keywords. Search engines have their ways to detect keyword stuffing. Keyword stuffing will likely result in a search engine Ban. <br />
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2. <b>Invisible Text</b>: Do not hide the keywords by usig the keywords fint color similar to or the same as the webpages' background color. Do not put the text at the very bottom of the page, so that the visitor won't see it, and other ways. This way of include the pages' keywords multiple times doesn't work anymore, since modern search engines catch that trick and punish sites using it. <br />
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3. <b>Cloaking</b>: Do not “Cloak” the web pages for the purpose of SEO. Cloaking is the process of delivering one version of a web page to Search engines and a different version to the people visiting the live Webpage. Essentially the search engine sees optimized content that is not currently on the web page that it is spidered. It is difficult for search engines to detect cloaking, However if cloaking was discovered the website will disappear from the engines.<br />
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4. <b>Content Quality</b>: Content is the King of the Search Engine Optimziation. It is important that the content on a webpage should make sense. Placing well in search engines at the expense of a quality professional image with decent web copy, will not usually result in sales. It is a matter of striking a balance. <br />
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5. <b>Duplicated Content</b>: There are many sites out there coming up overnight, by copying content from other sites, buying pre-made sites, etc. Google detects those and penalises the guilty, by not indexing them. Instead of duplicating content, quote the relevant parts and provide a link to the original source. Also make sure that a single page on your site is linked to via a canonical URL, i.e. if you link to the same page as http://www.example.com/ and http://example.com/ some search engines consider that as duplicating content. <br />
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6. <b>Dynamic Pages</b>: Search engines don't like dynamic pages that contain query characters like "?". Try avoiding those. You could try using rewriting rules to map good URL names to those dynamic URLs behind the scenes. <br />
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7. <b>Do not Spam</b>: Not much to be said about this one, don't spam. Don't spam search engines, don't conduct email spam campaigns, and don't spam forums. Being labeled a spammer is a hard reputation to shed. <br />
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8. <b>Ad forms</b>: If you created a new site, do not put ads on it right away - Google marks those sites as suspected "ad farm" sites and won't index them for a certain period of time (placing them into the sandbox).HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-76317690640276087792011-02-13T06:20:00.000-08:002011-02-13T07:18:56.689-08:00How to Submit your SiteMap to Google, Bing and YahooOnce you are done creating an XML sitemap listing all the pages to crawl and to be indexed, you want to make sure that the search engines see it and index your site, Know how easy to submit an XML sitemap to the Major Search Engines' Webmaster Centrals/Tools.<br />
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<a href="www.google.com/webmasters/tools/"><b>Webmaster Tools - Google - www.google.com/webmasters/tools/</b></a><br />
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A. Login to your Google account and go to Google Webmaster Central.<br />
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B. Add your site to Google by filling in your URL and the URL of your sitemap by clicking on 'Add a site'.<br />
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C. Google will ask for a verification file/code to be added to your doamin for the owner's user authentication.<br />
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D. Once added, Google will check the sitemap and begin indexing your site as soon as it's determined that the sitemap has no errors.<br />
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<div align="center"><b>Click on the Image for Enlarged View</b></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhUWZexJs-dHFfRXCAgIowx2yE_HhQYFcTJf8lHLDrg36w4eechYRSKnkXNmNR6H7HpzvwIgo9ai0KtAwXHlAYf7MLc2DCla3DjPHXgen5BLniGEb0i45ZaNfAB_rHovAABfjOmrpZHwNq/s1600/google-dashboard.jpg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="163" width="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhUWZexJs-dHFfRXCAgIowx2yE_HhQYFcTJf8lHLDrg36w4eechYRSKnkXNmNR6H7HpzvwIgo9ai0KtAwXHlAYf7MLc2DCla3DjPHXgen5BLniGEb0i45ZaNfAB_rHovAABfjOmrpZHwNq/s400/google-dashboard.jpg" /></a></div><br />
<a href="siteexplorer.search.yahoo.com/"><b>Yahoo! Site Explorer - siteexplorer.search.yahoo.com/</b></a><br />
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A. Login to your Yahoo! account and go to Yahoo! Site Explorer.<br />
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B. Add your site to Yahoo by filling in your URL and Click "Add My Site".<br />
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C. Yahoo will take you to a page where you will see the verification file/code to be added to your doamin for the owner's user authentication.<br />
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D. Once added, Yohoo! will check the sitemap and begin indexing your site as soon as it's determined that the sitemap has no errors.<br />
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<div align="center"><b>Click on the Image for Enlarged View</b></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhg3Kq5exOJEUy0aY5iltXPCADyvdo5V2OCdGW0nO4dLIw9TaPezLqZwkUJycL64W0kDGhwUFlSCJffiNjaFLdiWVBEjxrSoW3tQRBFl71IaUbP4jU8uhyohiYEIaeJ2wxRFoUqo8Ut_ZmR/s1600/yahoo-dashboard.JPG" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="184" width="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhg3Kq5exOJEUy0aY5iltXPCADyvdo5V2OCdGW0nO4dLIw9TaPezLqZwkUJycL64W0kDGhwUFlSCJffiNjaFLdiWVBEjxrSoW3tQRBFl71IaUbP4jU8uhyohiYEIaeJ2wxRFoUqo8Ut_ZmR/s400/yahoo-dashboard.JPG" /></a></div><br />
<a href="http://www.bing.com/webmaster/"><b>Bing Webmaster Center - http://www.bing.com/webmaster/</b></a><br />
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A. Login to your Windows Live account and go to Bing Webmaster Center.<br />
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B. Add your site to Bing by filling in your URL by clicking on "Add Site".<br />
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C. Bing will take you a site verification code page, will ask for a verification file/code to be added to your doamin for the owner's user authentication.<br />
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D. Once added, Bing will check the sitemap and begin indexing your site as soon as it's determined that the sitemap has no errors.<br />
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<div align="center"><b>Click on the Image for Enlarged View</b></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzI319IECe2sJbDkI-49dug7s9MMvwMIW8lvfzoaYnqKXV9P-6OzMiJu9EScJDG-aekPGIBR26JaW8RH_GHgtB2sFCbrKnslK1BEVrvM2CAZ7wvNpJDA-66Fp8cJQOcSaZs5FM_MMyI1QK/s1600/bing-dashboard.jpg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="178" width="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzI319IECe2sJbDkI-49dug7s9MMvwMIW8lvfzoaYnqKXV9P-6OzMiJu9EScJDG-aekPGIBR26JaW8RH_GHgtB2sFCbrKnslK1BEVrvM2CAZ7wvNpJDA-66Fp8cJQOcSaZs5FM_MMyI1QK/s400/bing-dashboard.jpg" /></a></div><br />
Please have a look at the sample dash boards for more details on how and where to submit. Do not hesitate to <a href="http://harikrishnadev.blogspot.com/p/contact.html"><b>Contact Me</b></a> for any Queries/help in setting up the dashboards.HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-79621435442076467642011-01-28T16:31:00.000-08:002011-01-28T16:32:53.546-08:00How helpful the Google Webmaster Tools for an SEO<a href="http://googlewebmastercentral.blogspot.com/2011/01/using-webmaster-tools-like-seo.html">Google Webmaster Central Blog</a> posted a video on how to make the most of the features of the Google Webmaster tools.<br />
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<i><b>The video maily focuses on the main features of the Google Webmaster tools highlighted below:</b></i><br />
<ul><li>Sign up for Email Forwarding</li>
<li>Check out Search Queries</li>
<li>Use Keywords to Target Content</li>
<li>Reduce Duplicates Through HTML Suggestions</li>
<li>Diagnose Crawl Errors to Fix Broken Links</li>
<li>Prioritized Content Through Internal Links</li>
<li>Verify Access Through Fetch as Googlebot</li>
<li>Site Performance Feature to Improve Page Speed</li>
</ul><br />
Watch the Video:<br />
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="466" height="292" src="http://www.youtube.com/embed/tQQmq9X5lQw" frameborder="0" allowFullScreen></iframe><br />
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{Via <a href="http://googlewebmastercentral.blogspot.com/2011/01/using-webmaster-tools-like-seo.html">Google Webmaster Central Blog</a>}HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-11078338433593581002011-01-21T08:50:00.000-08:002011-01-21T08:50:36.400-08:00Co-founder Larry Page replacing Schmidt as Google CEO<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9FlAbenXr_J0kJ838Qh8nDX5cH3_bn1Cm0rCSd7vpGtRz-jS4Qam2XLTmBVncp47vqzCLKXX8rCFiOUefkZyrzOMtFXRVkPWVFl1u5Jyde7hwuAfp-i6zFRWWZOjJtfhyphenhyphen6DlQfg_J_35q/s1600/larry-page.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="327" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9FlAbenXr_J0kJ838Qh8nDX5cH3_bn1Cm0rCSd7vpGtRz-jS4Qam2XLTmBVncp47vqzCLKXX8rCFiOUefkZyrzOMtFXRVkPWVFl1u5Jyde7hwuAfp-i6zFRWWZOjJtfhyphenhyphen6DlQfg_J_35q/s400/larry-page.jpg" width="240" /></a></div>In a surprise shakeup of its top management, Google has said that Eric Schmidt, the chief executive over the past decade, will step aside in April for co-founder Larry Page. Google yesterday said the company's other co-founder, Sergey Brin, who along with Page and Schmidt has led the "triumvirate" at the helm of the Internet search titan, would be responsible for strategic projects and new products.<br />
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Starting April, Google's Page will take over as chief executive, a move the company hopes will streamline its decision-making process amid fresh competition from Facebook and Twitter.<br />
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Schmidt, who became CEO in 2001 to bring more management experience to a then-fledgling company, will assume the role of executive chairman, focusing on deals and government outreach, among other things. Brin will concentrate on strategic projects. Schmidt, 55, a former chief executive of Novell, will remain with Google as executive chairman, focusing on deals, partnerships, customers and government outreach, Google said in a statement. He will also act as an adviser to Page, 37, who served as CEO previously, from 1998 to 2001, and Brin, also 37.<br />
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"Day-to-day adult supervision no longer needed!" Schmidt said on Twitter in a reference to when the young co-founders brought him in to run the day-to-day operations of the then-fledgling company.<br />
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Google has grown over the past decade from a startup battling other Internet search engines into a technology giant with nearly 25,000 employees and annual revenue of nearly $30 billion.<br />
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Just days ago, Apple Inc CEO Steve Jobs announced a leave of absence, leaving lieutenant Tim Cook in charge of day-to-day operations. Like Google, Apple also announced results this week that blew past Wall Street’s estimates.<br />
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Steve Jobs returned to Apple Inc (AAPL.O) in the 1990s to save the company he founded from near death. Yahoo Inc's (YHOO.O) Jerry Yang made a similar return, coming back to his Internet company during a troubled stretch -- but has failed to restore its fortunes.<br />
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The company meanwhile reported its fourth-quarter net profit increased to $2.54 billion from $1.97 billion a year ago, while revenue rose 26 percent to $8.44 billion. Shares of Google were up $2.53, or 0.4 percent, at $629.30 after opening at $639.58.HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-77948639297465772402010-12-16T23:54:00.000-08:002010-12-16T23:54:53.643-08:00Incoming Links - QualitySearch Engines will monitor the Quality of incoming links to a website. A large quantity of incoming links is an indicator of popularity or importance, and the search engines will favor sites with a larger number of backlinks. Search engines use the volume of incoming links to give better ranking to more popular Ones.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5G9ea5heOa_hdG14UgYAU4bYjdY-1L2y5aC_XMS0ZvZX-AAk5wyNpvk3t9N0Ikff3JJmFJxOoK4ovp3aDluoy_9gEwQJ-1J5TpFYkPXVVN0DCP4zeoiDEx05rgNmKSKk0k5zPkUc8Y0jB/s1600/back-links.jpg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="283" width="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5G9ea5heOa_hdG14UgYAU4bYjdY-1L2y5aC_XMS0ZvZX-AAk5wyNpvk3t9N0Ikff3JJmFJxOoK4ovp3aDluoy_9gEwQJ-1J5TpFYkPXVVN0DCP4zeoiDEx05rgNmKSKk0k5zPkUc8Y0jB/s400/back-links.jpg" /></a></div><br />
<b>For Quality Incoming Links:<br />
</b><br />
1. <b>Use Targeted Keywords:</b> The anchor text used to link to the web page should contain the targeted keywords or keyword phrases of that page linking to. The linking text is viewed as "contextual" by search engines.<br />
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2. <b>Trusted Websites:</b> Search Engines weigh more for Backlinks from trusted websites like ORG, GOV sites. Try to obtain few backlinks from trusted authority websites.<br />
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3. <b>Related Domains:</b> Backlinks from the related websites (Theme of the domain should match). Do not try with the competitors, this will hurt your business. So contact the webmasters of the related domains for link exchange.<br />
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4. <b>Yahoo! Answers:</b> Look for the questions related to your services/products and provide answers with a link to your website. These answers are searchable in Search engines immediately.<br />
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5. <b>Keyword Variations:</b> Use the variation in the anchor text so that the linking appears natural to the search engines. The text used to link to a webpage should be varied with the targeted keywords.<br />
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6. <b>Forums Postings:</b> When posting in forums, include the targeted keyphrases as part of your forum signature.<br />
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7. <b>Blog Commenting:</b> When commenting in blogs, use a keyword phrase in the "name" box.<br />
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Each and every back link to your website can help the site rank better. Hence take the time to develop quality backlinks and optimize the anchor text to increase your search engine's ranking.HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-27734190310852630162010-12-10T09:36:00.000-08:002010-12-10T09:47:27.848-08:00Make Your Blog Search Engine FriendlyAll of you might be having a blog with Wordpress or Blogger. And would be wondering why the blog is not showing up in the SERPs.<br />
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Though the default installation of WordPress/Blogger is already generally search engine friendly, there are a few additional steps that you should implement to improve the search engine friendliness.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoRU0UH_jKw_WVDn0Ea8NPo7-baLjBouVEEYte9FZM8pNT_tDl-T7LS0_nhmjjthIq-a0VFSgUIzV6wItrhBDatiA6BwH_E4HCztVYSjCsSe3fV9JYfBJ2gnAJyKS3zHONmmCP2URexqfM/s1600/blog-seo-tips.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" n4="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoRU0UH_jKw_WVDn0Ea8NPo7-baLjBouVEEYte9FZM8pNT_tDl-T7LS0_nhmjjthIq-a0VFSgUIzV6wItrhBDatiA6BwH_E4HCztVYSjCsSe3fV9JYfBJ2gnAJyKS3zHONmmCP2URexqfM/s320/blog-seo-tips.jpg" alt="SEO tips for Blogging" width="320" /></a></div>1. <b>Change Your Permalink Structure</b><br />
This helps you to see your Keywords and Post Titles in the Permalink or Link Structure<br />
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The blogs default installation has a permalink URL that goes something like http://www.abcblog.com/?p=123. While Google does let pagerank flow into single parameter URLs like this, a more optimized permalink URL would go by the structure of http://www.myblog.com/category-name/post-name/<br />
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The reason for this is because if you are writing for SEO, you would most probably have keywords in your post title. Using this permalink format would result in the permalink URL with keywords embedded within.<br />
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2. <b>Customize the Page Title to Change for Each Post</b><br />
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The default title format for individual post puts emphasis on the blog name, putting the blog name before the post title. But in the view of SEO, it would be wise to have a different title for each post in the blog. So make sure you change your title for the page to be something that emphasizes the post title first, before displaying the blog title. <br />
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The blog title is already used for the home page anyways. This will allow you to target your domain keywords in the blog and every post will have your keywords focussed in that particular blog post.<br />
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3. <b>Usage of Header Tags</b><br />
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Irrespective of the theme you choose has the template for Header tags or not, You need to highglight your keywords using the header tags. Make use of the header tags H1 to H6 to properly emphasize and show the hierarchy of information in the site. Search engines look for the header for the primary info on the blog post as we look at the headlines in a news paper for first glance of the news.<br />
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4. <b>ALT Tags and Title Attributes</b><br />
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Do not forget to use the ALT tags if you are using any images on the post. The ALT tags are helpful if you include your keyword in the ALT text for the image.<br />
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Link to respective any other page on the blog to improve the internal linking of the blog. Use proper keyword rich title attributes for the text you are linking to.<br />
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This will make your blog complete keyword rich.<br />
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5. <b>Get Reference Links by Commenting on Theme Related Blogs</b><br />
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One of the best ways to automatically get an inbound link to your blog is to go ahead, search technorati for blogs that are relevant to you, and then start posting valuable comments on these blogs. In fact, this does not only help you get an inbound link, potentially raising your page rank, but if your comment is valuable, readers of the other blog would also want to drop by your blog as they read the comment.HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-25708561905520060362010-12-03T23:04:00.000-08:002010-12-03T23:04:02.383-08:00Tips to Improve On Page SEOOn Page Optimzation as the name suggest It's optimizing the content, links, images with in the web page.<br />
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On-Page Optimization factors are directly related to the content on the page and structure of the website. This normally consists of pages written in the HyperText Markup Language but also applies to other document formats that are indexed by search engines. <br />
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On-page Optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes.<br />
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Make sure there is indexable text-based content visible to Googlebot on your optimized page or website.HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-80969219033873607362010-12-02T08:56:00.000-08:002010-12-02T08:57:29.131-08:00Google's SEO Starter Guide updatedUpdated SEO Starter Guide by Google Webmaster Central team with more content and examples is available online:<br />
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Here’s what’s new: <br />
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Glossary to define terms throughout the guide<br />
More example images to help you understand the content<br />
Ways to optimize your site for mobile devices<br />
Clearer wording for better readability<br />
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You can download the new version here <a href="http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf">[PDF]</a>HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-52224482047661502882010-12-02T08:44:00.000-08:002010-12-02T08:46:59.729-08:00Controlling Crawling and Indexing ExplainedWe all know the use of Robots.txt file - <br />
* To control the crawling and indexing of the web pages (By disallowing the files, folder)<br />
* To let the Google know about the Site pages by including the XML sitemap link<br />
<br />
To gain more knowledge on how Google's crawler, Googlebot, handles conflicting directives in your robots.txt file, To know how to prevent a PDF file from being indexed along with lots of other information about controlling the crawling and indexing of your site, are now available on <a href="http://code.google.com/web/controlcrawlindex/">code.google.com</a>:<br />
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<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ0HAEqzUhVIqIHlO0Lv8BtVk2554N57hWBedi63V9G47vmztoq7q2j4Zc8JzZQqsB0JqvmBt2pD-MlGy_9vH8vmcAc7VW2x-cIYM7j-CrYrPrakC0YsHw2OG-w3fdgbPyfrGB0Rz7bj1s/s1600/googlebot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ0HAEqzUhVIqIHlO0Lv8BtVk2554N57hWBedi63V9G47vmztoq7q2j4Zc8JzZQqsB0JqvmBt2pD-MlGy_9vH8vmcAc7VW2x-cIYM7j-CrYrPrakC0YsHw2OG-w3fdgbPyfrGB0Rz7bj1s/s1600/googlebot.png" /></a></div><br />
Now we can have a comprehensive resource and learn about robots.txt files, robots meta tags, and X-Robots-Tag HTTP header directives. <br />
<br />
{Via <a href="http://googlewebmastercentral.blogspot.com/2010/11/controlling-crawling-and-indexing-now.html">Google Webmaster Central Blog</a>}HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-85256578374847826652010-09-30T17:43:00.000-07:002010-09-30T17:43:09.968-07:00Google ignores the Meta Keywords tag, do we?I have been following many SEO forums and Blogs, I would like to share a key discussion on Meta Keywords Tag. <br />
<br />
<br />
Even Though Google Ignores the Meta Keywords Tag, Do we (SEO Webmasters) afford to ignore this tag? Do any of the other Search Engines recognize the Tag?<br />
<br />
The Meta Keywords tag has been explicitly ignored by the Search Gods - both Google and Bing. So they are ignoring this tag in the process of Ranking Algorithm or Search Results Algorithm. But I always recommend using Meat Keywords Tag because -<br />
<br />
* It helps you identify the keywords you are targetting<br />
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* It helps the content creators to know on what keywords they need to draft the content<br />
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* It helps you make quick changes to the targeted keywords<br />
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* Finally it won't hurt you <br />
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You have to use this tag wisely by including only the targeted keywords of that page, Do not stuff all the keywords of the website. Do nto forget that the other Meta, Header tags - especially the Title, H1 / H2, and Meta Description tags are very very important. <br />
<br />
Hope this helps!HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-37561159617685772562010-09-28T07:15:00.000-07:002010-09-28T07:15:20.215-07:00How to embed a Youtube Video to help for SEOThinking of a Marketing Video for your product or services?<br />
<br />
Good idea, but video will not help with your SEO if it is on your website.<br />
<br />
Since Google can't view the actual video, We can actually benefit from the Title and Description for the Video we use while uploading the same to Youtube. Using your business specific keywords in Title and Description in the Youtube Video, The Video will be indexed and Searchable. <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCz-QxjU1OpVEqJCyq17s144QW3A8VZSIFYSaiAKZgyt2SVKp-SSykrt2RTo6Crto1ki1eYBKZ0kvqU66vNp68lCQPStaEEqxnwlM9nIA8gJ4fGe7sXYbnXyvebrJ2CQfr5LxMyWBscAOY/s1600/how-to-embed-youtube.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCz-QxjU1OpVEqJCyq17s144QW3A8VZSIFYSaiAKZgyt2SVKp-SSykrt2RTo6Crto1ki1eYBKZ0kvqU66vNp68lCQPStaEEqxnwlM9nIA8gJ4fGe7sXYbnXyvebrJ2CQfr5LxMyWBscAOY/s1600/how-to-embed-youtube.jpg" /></a></div>Then you can 'embed' your Youtube video on your own website. Also you can embed someone's Youtube videos on your site. How to embed a Youtube on your website - Find the video on Youtube. Click on the embed link, find the html code that you need to put a clip of the video on your site. <br />
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Also use some relevant text for the youtube video you embed on your website using your business keywords.HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com2tag:blogger.com,1999:blog-2406867880747901958.post-66031166854024943032010-09-05T06:38:00.000-07:002010-09-05T06:39:36.335-07:00Sort Out Mails with Gmail’s Priority InboxSome times, you receive so many emails that you start wondering how will you ever sort out the clutter. Now is the time for you to relax as as Google introduced a new experimental beta feature – Priority Inbox in Gmail to sort out your emails automatically. Starting september, several Gmail users have got the new Priority Inbox feature to prioritize their emails as per their requirements. The emails are sorted on the basis of your interaction with mails and particular contacts.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwy6Yf2jKJDr8jkVGRdkEdiLcm1eigDxCZuesFY1SAO6GdfxaCXRB4a_2kT-TVsFykcxaRBGjnRHBhNUfmc6tf-r4KPVQ2xYnkWG1IRxakAnD2yF7NfDGX35EKbQj8LfX9z36Zo5dh19Pf/s1600/gmail-priority-inbox.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="220" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwy6Yf2jKJDr8jkVGRdkEdiLcm1eigDxCZuesFY1SAO6GdfxaCXRB4a_2kT-TVsFykcxaRBGjnRHBhNUfmc6tf-r4KPVQ2xYnkWG1IRxakAnD2yF7NfDGX35EKbQj8LfX9z36Zo5dh19Pf/s400/gmail-priority-inbox.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div>New Priority Inbox divides your Inbox into three categories – Important & Unread, Starred and Everything Else. The self explanatory category names will place the most significant mails under ‘Important and Unread’, mails you’ve marked as important would be placed under the ‘Starred’ section and the rest of the emails go in ‘Everything Else’ section.<br />
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This categorization takes place on the basis of your Gmail usage behavior – how often do you correspond to a particular sender, what mails you usually tend to open, etc. Do note that this new feature is in its beta mode at the moment and would be rolled out to all users gradually. Hence, you might have to manually tame it at times to determine which mail is important and which one is not. You already have Filters and Labels in your Gmail inbox to keep your emails organized. But when you receive emails in large amounts, Priority Inbox will make it easier to sort the most important ones and spend best time on it.<br />
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Thanks to Google and Gmail Tech TeamHKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-85415059714758031532010-08-02T17:13:00.000-07:002010-08-02T17:13:53.419-07:00Web Site Maintenance - Step10 of The Complete SEO ProcessOnce your site is optimized, link building is in progress, getting some rankings and traffic as well. This is not the end of your <strong>SEO campaign</strong>, in fact this is the time to schedule your maintenance of your website in terms of Optimization, <strong>Keywords Research</strong> for Variations and Social Media Activities.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj0Khfz_R7N0ty8NmO2gqqXal0vj4fClJXcWFWk105BmhBUhxZUJ_Kqx2fnTYdb23UlyjP6bhFXRR0pC-MYyp77eR1twUyVhr1H6JxxFtfk4mLbyutMggO1GSlUmRxmo1X4L1HGNQOddDs/s1600/website-maintenance.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" bx="true" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj0Khfz_R7N0ty8NmO2gqqXal0vj4fClJXcWFWk105BmhBUhxZUJ_Kqx2fnTYdb23UlyjP6bhFXRR0pC-MYyp77eR1twUyVhr1H6JxxFtfk4mLbyutMggO1GSlUmRxmo1X4L1HGNQOddDs/s200/website-maintenance.jpg" width="200" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><strong>SEO is ongoing campaign</strong>. You stop doing it at one stage, and then your competitor website will outshine you in that period till you act again. If you get the results you were after, you need to stay on top of industry news and make any necessary changes to your site. You have to monitor rankings and tweak your site if the results you were hoping for don’t happen. If you don’t stay current with what the engines are looking for, you risk losing your rankings.</div><br />
There is always going to be some fluctuation in rankings – the SERPs (<strong>search engine results pages</strong>) are not static. But you want to minimize the chances of major rankings changes. Aside from staying current on trends and changes in optimization you also need to stay current on keywords and definitely monitor web stats.<br />
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Almost 25% of searches each month are brand new, never before seen search words and phrases. So once a month you should do keyword research and see what new words and phrases are come up and add those new words and phrases to your campaign. Tweak the <em>Title, Meta tags and Content</em>. Just make sure you have a plan to check back regularly so you can take advantage of new search phrases and tap into more traffic. If you are adding content to your site like you should be, then adding these new keyword phrases should be easy to work into the new content you are writing. <br />
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Take in to account your Analytics data prior to the <em>keyword research</em>. This data will help you if there are any new key phrases through which you are getting new visitors/customers. Review your web stats very often. Check out how much traffic you are actually getting from the engines.<br />
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Don’t forget the engines will start picking up your site for “bonus keywords” – which are different combinations and variations of your core <em>keywords that you optimized for</em>. If you identify some of these “bonus keywords” it’ll give you insight into exactly how people are searching and what they are looking for. You may find it’s worth adding content for these new phrases so you can try to get even more exposure for them.<br />
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You also want to look at how long people are staying on your site, how many pages they are looking at before they leave, and what pages they leave most often.<br />
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With this, I have completed the most important Ten Steps in the <b>Complete SEO Process</b>. Keep Visiting my blog for more post on SEO Tips, News and Search Engine Metrics.HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-31750981667282314722010-08-01T17:53:00.000-07:002010-08-01T18:05:07.145-07:00Blogging - Step9 of The Complete SEO Process<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjeRl48kC3PQEnfhyphenhyphenuufDFofO3xE7mZ10_ZLsAsdHFz-EkyIXYK58mlJHu-w-QjVPB418OEq5PCOPvrQ7NtEu-l3V-1ohmMU0SwvXAo93Y6lApQ0xrWUuMk7Q42p-8Bo-8ElnWF5FnYCPG/s1600/blogging.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" bx="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjeRl48kC3PQEnfhyphenhyphenuufDFofO3xE7mZ10_ZLsAsdHFz-EkyIXYK58mlJHu-w-QjVPB418OEq5PCOPvrQ7NtEu-l3V-1ohmMU0SwvXAo93Y6lApQ0xrWUuMk7Q42p-8Bo-8ElnWF5FnYCPG/s320/blogging.jpg" /></a></td></tr>
</tbody></table>Starting point to a set of news stories providing introductory information about all aspects of blogging. <br />
<br />
Blogging also defined as a frequent, chronological publication of personal thoughts and Web links <br />
<br />
<b>Few Facts on Blogging:</b><br />
<br />
• 15% of bloggers spend 10 or more hours each week blogging, according to Technorati's new State of the Blogosphere.<br />
• 70% of bloggers are organically talking about brands on their blog<br />
• 38% of bloggers post brand or product reviews<br />
• More than 133,000,000 blogs have been indexed by Technorati since 2002 <br />
• Around half of Bloggers are working on at least their second blog <br />
• One in five Bloggers report updating on a daily basis. <br />
• The majority of blogs use tags (85%). <br />
• 82% of respondents say that they post photos to their blog, making images the most popular form of multimedia. <br />
• Bloggers participate in an average of 5 activities to drive traffic to their blogs. <br />
• 56% say that their blog has helped their company establish a positioning as a thought leader within the industry. <br />
• 58% say that they are better-known in their industry because of their blog<br />
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Blogs have potential to help the organization develop stronger relationships and brand loyalty with its customers, as they interact with the ‘human face’ of the organization through blogs.<br />
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<b>Benefits of a Blog:</b><br />
<br />
• Easy to update - Once the set up is completed, you can create posts and add fresh content regularly<br />
• Blogs invite interactivity with your site viewers – the more you engage your visitors the more likely for a Lead<br />
• The search engines index more Blogs regularly than web pages<br />
• Blogs indexed regularly and drive traffic<br />
• Your Blog can boost your main site’s rankings<br />
• Blogs allow you to tap into Real Time Search, which creates another opportunity for you to appear in the first page of the SERPs<br />
• Make use of Plugins for your Blog to make it more powerful<br />
• Plugins help your content virally spread across the internet through RSS Feed, pings and so much more<br />
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We will discuss the last step of the Complete SEO Process "Web Site Maintenance" in the next post.HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-15478133154537889442010-07-31T11:16:00.000-07:002010-08-01T18:08:36.189-07:00Social Media - Step8 of The Complete SEO ProcessWhat is Social Media?<br />
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<br />
<strong>Social Media Will Change Your Business</strong><br />
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Social media as defined on Wikipedia is “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories, and understandings.”<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqFVe9ubAlAiHmvtgNXCcPJX0I77r15seifo-7eLAanHUFmuJoCAf2weyw4pSul1Drd01Khmv4aRJIoT9QYIJD2_Ug9i1Tadp-UYNPMYUj2I627ByLcoZXOHbfRd5XUkw3jLkvrTwXCzls/s1600/social-media-marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" bx="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqFVe9ubAlAiHmvtgNXCcPJX0I77r15seifo-7eLAanHUFmuJoCAf2weyw4pSul1Drd01Khmv4aRJIoT9QYIJD2_Ug9i1Tadp-UYNPMYUj2I627ByLcoZXOHbfRd5XUkw3jLkvrTwXCzls/s320/social-media-marketing.jpg" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div>Different forms of Social media: Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Examples of social media applications are Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging) and other. <br />
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The trend continues to grow as more and more sites appear and existing sites allow for much more interaction and user generated content.<br />
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These social networks allow you to post articles, podcasts, videos, Blogs, bookmarks, bios, profiles and comments. With social media it is very easy to share your marketing messages. <br />
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The advent of social networking sites and user generated content also opens up new opportunities for businesses to get involved and really interact with and market to their audience in a different way.<br />
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<strong>How to benefit from social media?</strong><br />
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Facebook.com is a site that was designed for social networking. You connect with friends, family and colleagues by searching the Facebook member database.<br />
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Create a Blog and Act with the Feedback: Many popular Blogs have comments and feedback from the Blog readers.<br />
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Participate in different ways depending on the particular site, but usually you start a group related to your product or service, posting your interests, posting comments on the Blog or Message Board forum within the particular website. You can post announcements, list products or services. You can announce events, newsletters, webinars etc.<br />
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As search engines pull twitter updates into the SERPS, Create a twitter account. They like history and they like quality. They also like volume. So, get an account now if you don’t have one already. Tweet often but keep it natural – and tweet quality. Tweet when you have something to ask, share or teach.<br />
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Things to remember while you Tweet: Use keywords – but don’t stuff with keywords. If the tweets are about your industry, you should be using keywords naturally anyway.<br />
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If you are going to retweet your messages at different times of the day to be more likely to catch your audience, make sure you vary them a little bit. Use links in your tweets back to the relevant content on your site and share the link. Make sure you use your keyword in your bio.<br />
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The next post is on "Blogging", A very important act to keep the content fresh.HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-6762423145988719432010-07-30T08:10:00.000-07:002010-08-01T18:09:06.971-07:00On-going Content Addition - Step7 of The Complete SEO ProcessRemember “Content is the King”. The search engines like to see that your site is growing. They like to see new content being added regularly. It’s actually an important part of their algorithm. Many people add content when they optimize their site, and that is a great idea but you shouldn’t stop there. Create a plan to add content on an on-going basis. <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj2ah9p9uNer-VpaypSGU0AHvOVlGje6VTTjA1QCygl2keQoyaWBkmJeqoI5rXIdJRjYuXbH_WfDfWKH56fULGec0ugVVzgPCJ9-g-WNoBWYDFzIWMQ6g-kiuiT3u8pHWGEqG0DnCumZlk/s1600/content-is-king.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" bx="true" height="290" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj2ah9p9uNer-VpaypSGU0AHvOVlGje6VTTjA1QCygl2keQoyaWBkmJeqoI5rXIdJRjYuXbH_WfDfWKH56fULGec0ugVVzgPCJ9-g-WNoBWYDFzIWMQ6g-kiuiT3u8pHWGEqG0DnCumZlk/s320/content-is-king.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div>Thinking of how much content you need to add. It depends on so many factors, just a couple of which are: how big is your site, how many different services you offer, how many different products are on your website to talk about? If you start adding a page a day and just can’t keep up with that pace the engines will notice when you stop adding content. You want to establish a pattern and some consistency. You should plan on making your content pull double duty. Use it to syndicate to article directories and also use it on social media sites.<br />
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If your Blog is on your server in a subdirectory then content you add to your Blog counts. Keep Blogging.<br />
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Next post is focussed on "Social Media", Step8 of the Complete SEO Process.HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-7826624340202128002010-07-26T20:36:00.000-07:002010-08-01T18:09:53.050-07:00Off-Page Optimization - Links: Step6 of The Complete SEO ProcessLinks help search engines find pages. As a search engine crawler travels around the web, it follows links and index the web page. The more links to a web page, the more likely and quickly the web page will be indexed. <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB67cEXUQJP1wo5p9zQ9lratfJ-y10TzM557iUrssF131cLf0Y0SCjFhQR5Eu8gCT31hRBOCljmCFnS4n97YHGgH6ATAT8CBRoGCOofwB9UKLHztXhfYIrcngg43_SIUOsTECHl2rM44wF/s1600/seo-link-building.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" hw="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB67cEXUQJP1wo5p9zQ9lratfJ-y10TzM557iUrssF131cLf0Y0SCjFhQR5Eu8gCT31hRBOCljmCFnS4n97YHGgH6ATAT8CBRoGCOofwB9UKLHztXhfYIrcngg43_SIUOsTECHl2rM44wF/s400/seo-link-building.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><br />
A page's value is determined by the number of links to the page. The search engines place a greater value on a page if lots of pages link to that page. Suppose you have a web page that diligently explains how to insert graphics on a web page. Furthermore, assume that so many websites to link to that page. By having so many links to that particular page, the search engines will assume that the web page must be important. Each link is like a vote for your website.<br />
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Links are not only good for the engines but good links open up new sources of traffic from relevant, complementary but non-competing websites. <br />
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Linking has gone through so many transformations over the years. First all reciprocal links are good, then only relevant links are good. Then reciprocal links are not helpful, you need one way links. The best is the natural links you get from the theme related websites.<br />
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Previously it was like you target for high PageRank sites, but it is of the relevancy more important now. Buying links is a hot topic now - Google has clearly stated that they will penalize sites for buying links – It is advised strongly to avoid buying links.<br />
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<strong>Ways of getting Good number of Back Links</strong>:<br />
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The best way of getting links is to just write great content, create a fabulous podcast or an interesting video and then submit it to various social media sites, article directories - basically any place where you can submit it. Creating great content that enhances your site and also spreads virally is the Holy Grail.<br />
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Also have a resources page on your domain to list the reliable resources:<br />
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• Do not add more than 100 outgoing links<br />
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• Do not prefer links from a page with more than 50 links<br />
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• Links should be organized in categories that make sense<br />
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• No links should be off the theme<br />
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• Links coming in to your site should go to different pages, not just one page.<br />
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• Use different anchor text for links<br />
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• Links must be attained and grow in a “natural” way <br />
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• Attaining too many links too quickly doesn’t look natural<br />
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Take care of the variation in the keywords used in the anchor text, Vary them as you send them out to other sites to link to you.<br />
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In the next post, we will discuss "On-going Content Addition" Step7 of the Complete SEO Process. Keep visiting this blog to gain knowledge on the Basic, Complete SEO Process. If you have any questions, please comment here, I will respond at the earliest.HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-25201433729997161312010-07-25T21:45:00.000-07:002010-08-01T18:11:06.253-07:00Google Webmaster Tools - Step5 of The Complete SEO ProcessOne should know how to use Google Webmaster Tools (Great Tools by Google) to Analyze and Maintain your website effectively.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-VjdARL37MkIE073p03s0yCsp_YSfDt2CyZdTqZuTz1wEjVc9porvUaiwii6UUH4ia-9A3bRhwnzR-A-PAqiEKYhWugHsOauwN4nw0P2MlDkjSKiTb4fRZkgGfY2PVzcFx71qzfKX4lWt/s1600/google-webmaster-tools.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="167" hw="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-VjdARL37MkIE073p03s0yCsp_YSfDt2CyZdTqZuTz1wEjVc9porvUaiwii6UUH4ia-9A3bRhwnzR-A-PAqiEKYhWugHsOauwN4nw0P2MlDkjSKiTb4fRZkgGfY2PVzcFx71qzfKX4lWt/s200/google-webmaster-tools.gif" width="200" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div>Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google. Improve traffic with Google Webmaster Tools.<br />
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Verification: Before you get started, you need to tell Google what sites you want included in your account. Enter the URL as prompted and then you will need to verify the ownership of that site by adding a Meta tag or upload a HTML file with the Meta Tag to your server as provided.<br />
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<strong>Brief of the Stats available in Google Webmaster Tools:</strong><br />
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Your Site on the Web: This section has the following data:<br />
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• Search queries: How people are getting to your site from a Google Search<br />
• Links to your site<br />
• Keywords<br />
• Internal Links<br />
• Subscriber Stats<br />
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<strong>Diagnostics:</strong> The Diagnostic tools are here to tell you about any errors that Google has encountered while crawling your site. They will report on the following error types:<br />
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• Malware<br />
• Crawl Errors<br />
• Crawl Stats<br />
• HTML Suggestions<br />
• URLs timed out<br />
• Unreachable URLs<br />
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<strong>Links:</strong> The link reports in Webmaster Tools are limited, but do provide you with ways to measure internal and external link popularity.<br />
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<strong>Google Sitemaps:</strong> Google Sitemaps are what the entire Webmaster Tools were originally built around. Here you can upload and manage XML based sitemap files that catalog all of the pages on your site.<br />
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<strong>Analyze robots.txt:</strong> Robots.txt is where Googlebot and other spiders go when they land on your site to immediately find instructions on what they can and cannot have access to within your site. If you don’t want spiders indexing your images, just disallow them. If you’d prefer not to have certain areas of your site indexed and available for the searching public – go ahead and restrict access.<br />
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This is where you can check to make sure your robots.txt file is not only up to date, but also valid in terms of how it is written.<br />
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<strong>Malware details:</strong> In order to help webmasters eliminate malware, Google is now sharing snippets of code from pages it considers malware.<br />
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<strong>Fetch as Googlebot:</strong> The Fetch as Googlebot feature lets users see if some of their pages have been hacked and help them understand why they aren’t ranking for certain keywords.<br />
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<strong>Site performance:</strong> This page shows you performance statistics of your site. You can use this information to improve the speed of your site and create a faster experience for your users. <br />
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<strong>Set crawl rate:</strong> This area is very informative - it provides an overview of Googlebot’s activity on your site. If you have recently updated your site or acquired new links you’ll want to come back and check this section out. See if you see an increase in Googlebot activity in response to your work.<br />
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<strong>Set preferred domain:</strong> Tired of seeing www.domain.com and domain.com in your search results? Or, maybe you have become worried about canonicalization and how it will impact your optimization and links? All you have to do is set the preferred domain tool. Using this tool you can instruct Google to display URLs according to your preference. Now you can have all listings appear as being on <a href="http://www.domain.com/">http://www.domain.com/</a>.<br />
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<strong>Remove URLs:</strong> This automated tool is available to help resolve issues with pages that no longer exist or pages that you just want removed from Google’s index.<br />
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<strong>In conclusion, the above is a general outline of the important features in Webmaster Tools. Keep analyzing the data available about your website over there and take actions as required.</strong><br />
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Thanks for reading these posts on "The Complete SEO Process ". Step6 of the Complete SEO Process will be focussed on the important campaign for Link Building "Off-Page Optimization - Links".HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-14803555191349054462010-07-23T21:07:00.000-07:002010-07-25T21:46:02.285-07:00On-page Optimization - Step4 of The Complete SEO ProcessThe perfect SEO formula is to create relevant content (on-page optimization) and add high ranking inbound links (off-page optimization).<br />
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In this post, we talk about <strong>On-page optimization</strong> which involves usage of Title, Meta tags and modifying keyword frequency in the URL, Headings, Hypertext Links and Body text.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7IdcN7gVa8aj5QgFuu7O0FcUQ063nbeikd8nHgBNnmlosLyxHX3PEslb-XZGgWv5Goc1tcfzpuwMtqEy0VWBeX67B8IjLjcRPKVxvLJ22MwTERRuYGoPmpfN49XYPStyLoF-C4PVMwoF7/s1600/on-page-optimization.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="182" hw="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7IdcN7gVa8aj5QgFuu7O0FcUQ063nbeikd8nHgBNnmlosLyxHX3PEslb-XZGgWv5Goc1tcfzpuwMtqEy0VWBeX67B8IjLjcRPKVxvLJ22MwTERRuYGoPmpfN49XYPStyLoF-C4PVMwoF7/s200/on-page-optimization.gif" width="200" /></a></div><br />
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The processes of optimization change over time so keep your self updated with the current search engines’ trends and implement them in the on-going success of your webpage.<br />
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<strong>Let’s start with the Meta Tags.</strong><br />
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Meta Tags are HTML tags describe what the Web page is about. Unlike regular tags, Meta tags do not provide formatting information for the browser. They provide such information as the author, date of creation or latest update for the page, titles, descriptions and keywords (which tell the search engines the subject matter of the page).<br />
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For SEO purpose The Only Three Meta Tags - Title, Meta Description and Meta Keywords tags are very important. <br />
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<strong>The Importance of Meta Tags:</strong><br />
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Meta Tags are important for three reasons:<br />
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• They help provide the information that is listed in the SERPs (Search Engine Results Pages).<br />
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• They are part of what influences (albeit only slightly) how well our individual pages rank on the SERPs.<br />
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• Meta Description help improve your search engine click-through rate<br />
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All major search engines utilize (if only partially) Meta description and title tags in an effort to understand the relevance of the site. They also look at alt tags (important in today’s Blended/Universal search results - which feature video, images, etc.).<br />
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<strong>The Basics of Meta Elements & Tags:</strong><br />
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Meta tags are not something you should spend a lot of time worrying about. But do focus on crafting them so they properly reflect your site and its mission. Demonstrate your value in the Meta Description. The main purpose of Title & Meta Tags is to help search engines understand your Web pages better.<br />
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<strong>Title Tag:</strong><br />
<br />
While no hard and fast rules have been established about title tags (this is actually a Meta element but is often referred to as “Title tag”), it is widely accepted that they are an important part of a Web page. There is a debate on the ideal number of characters to be included in the Title tag. There are a few things that are not really debated and are widely agreed upon.<br />
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For example, your Title tag should contain the most important keyword for each specific webpage (and therefore are unique to that page and are not repeated throughout the site).<br />
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Title tags should never exceed 65 characters, since this is the point where most search engines will truncate the information. While many sites routinely exceed this character limit, the value of a clear and concise Title tag outweighs any benefit you may obtain from repeating the keyword or including keyword variations.<br />
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The placement of the keyword (or key phrase) is equally important to users and search engines. It is the “clickable” portion of a search listing and because search engines do take these keywords into consideration when weighing the value of the page, it’s best to include keywords where they will be found – at the start of the Title tag.<br />
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It’s not all about your position on the SERPs (position 1 versus 2, or 5 versus 7) – it’s also about the quality of the listing and if it inspires confidence in your site and tells the user you have what they are looking for.<br />
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<strong>Description Tag:</strong><br />
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The description is one of several Meta elements which assist users in determining whether a resource will be useful to them when conducting queries and viewing the SERPs. Your Description tag conveys the purpose of the page in a clear, objective manner for these users and in some instances (should the search engines not find something better within the copy of your webpage) is used for search engine results.<br />
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When you write your Description tag think of your audience and the information you wish to convey. The Description tag is intended to assist users in determining if a listed resource will be useful to them, so stuffing keywords into this element and being “cutesy” or too “hypey” instead of being informative, clear and concise could cause alienation of the potential site visitor.<br />
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Typically the first 160 characters (including spaces) of the Description are created for the purpose of display on search engine results pages and should therefore be as concise, coherent and as objective as possible.<br />
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<strong>Keywords Tag:</strong><br />
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The Keyword tag is the least important Meta tag, but it does serve as a guide to the theme of the page, and it tells the engines what words they can expect to find on your web page.<br />
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It is important to realize that search engines assign little value to the keyword tag as it has been and is still abused by those attempting to game the search results pages.<br />
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<strong>How Do I Use Titles & Meta Tags?</strong><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0EerRu71uhZ6x4K1aZ1xGm5MlfjciFVEruM78QC9FbDXk56FXJlULAIZ3J5lUIUkLpgz7E3Zv4mrZB8Cz6V3OH-GMZ5bbMw8oLOQ2hDocNVTNVgIS-Lvd2jb66g-Q1Az19F1VQDFKEuLR/s1600/how-to-use-meta-tags.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="152" hw="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0EerRu71uhZ6x4K1aZ1xGm5MlfjciFVEruM78QC9FbDXk56FXJlULAIZ3J5lUIUkLpgz7E3Zv4mrZB8Cz6V3OH-GMZ5bbMw8oLOQ2hDocNVTNVgIS-Lvd2jb66g-Q1Az19F1VQDFKEuLR/s400/how-to-use-meta-tags.jpg" width="400" /></a></div><br />
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<strong>ALT Tags:</strong><br />
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ALT tags are the alternative text that the browser displays when a Web surfer is unable (or unwilling) to see the images in a web page. ALT Tags to provide search engines alternative information for an image.<br />
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You should not stuff your ALT tags with keywords, keep the text short and concise and use the most relevant keyword to that page and the particular image.<br />
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<strong>Heading Tags (H1, H2, H3 to H6):</strong><br />
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Heading structure is important not only to present a clear structure to the web page but also in consideration of those using text readers and the search engines.<br />
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Heading tags are used to define the headings in your page. There are 6 available, h1 set of heading tags being the biggest and boldest and the h6 set being the smallest. <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNMDVnz5xUUF5vr9OLb9azTwKeyhlPaopWE6S39EuQ08HbHWTrxn5QVw4LBT_8SDOvuzqxxpzZIPnD3juAmJZS_BfGBgT4_ubGHZLO6DinBAYgkUQSLbMLwX5WPKgCluvOkltXSoRhCBF1/s1600/heading-tags.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" hw="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNMDVnz5xUUF5vr9OLb9azTwKeyhlPaopWE6S39EuQ08HbHWTrxn5QVw4LBT_8SDOvuzqxxpzZIPnD3juAmJZS_BfGBgT4_ubGHZLO6DinBAYgkUQSLbMLwX5WPKgCluvOkltXSoRhCBF1/s320/heading-tags.jpg" width="320" /></a></div><br />
And these tags appearance can be changed based on your web site design. You can use CSS to alter the Header tags so the text doesn’t actually look different but you still get the SEO benefit of the tags. <br />
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Heading Tags Used for Headings Only <br />
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<strong>Page/File Names:</strong><br />
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Using your keyword in the file name is another way to let the engines know the page is really relevant to those keywords. Such as: http://yourdomain.com/use-keyword.html. <br />
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If you use multiple phrases use a hyphen (-) rather than an underscore (_) to separate words. Don’t create a huge run on string (ex: keyword1-keyword2-keyword3- keyword4.htm) Also make sure you name the page according to what it is about, rather than just using it as a place to put random keywords.<br />
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<strong>Keyword Rich Content:</strong><br />
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Content is King! The search engines have one goal - that is to deliver relevant results to a searcher on their site. If they don’t deliver quality, relevant results they are going to lose their following. Google got so popular because they are known for great relevant results. So, it stands to reason that the best thing you can do to show the engines you are relevant to your keywords is to actually use your keywords within your pages.<br />
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Tips on Creating Rich Content for the Search Engines:<br />
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• When you're writing your content, focus on 1-3 of your most important keyword phrases.<br />
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• Emphasize your main keywords in the first paragraph. This is the first thing the search engines "see" so it should include keyword-dense text.<br />
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• Aim to keep your page length between 200 - 600 words.<br />
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• If you’re struggling on where to put all those keywords, try writing non- optimized copy first and add key phrases later.<br />
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• Search for words and phrases like "our product" and "it," and transform them into keyword-filled phrases. Then your text and marketing flow are covered and adding keywords is simply filling in the blanks.<br />
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• Read your copy out loud to make sure it doesn’t sound stilted with all those keyword phrases. Strong search engine copywriting maintains a persuasive flow to it even with keyword phrases, and don’t clump keyword phrases in a big text block separated by commas. Search engines read this as spam and your prospects will be unimpressed by your nonsensical text.<br />
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• Tighten your copy and keep it focused.<br />
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• Write short paragraphs and include sub headlines that integrate keyword-rich bullet points to make it more readable.<br />
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Writing for the engines is very similar to conventional copywriting except you structure your text around certain key phrases. With a little keyword phrase research and powerful benefit statements, your copy will sell your products/services in a way that the search engines love.<br />
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<strong>Interlink pages:</strong><br />
<br />
The engines like to follow a path through your site and they like to see your pages interconnected. The best way to explain this concept is to give an excerpt of text. Let’s say your website is about selling tickets to concert. You may have an article about how to get tickets – here’s an excerpt:<br />
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Rather than just leaving that text as is, you could chose to add some content on the concert performance cities using some of the keywords and link them to another page within your site. It shows the engines that the site is focused on the “concert tickets” and also relevant information on “about the concert”.<br />
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<strong>On-page optimization is not a formula based, it’s all about testing while others are simply gut-feelings based on experience. However it does require patience, attention to detail and the ability to work within HTML.</strong><br />
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In the next post we will deal with the "Google Webmaster Tools", Step5 of the Complete SEO ProcessHKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-22077335855207131572010-07-22T20:55:00.000-07:002010-07-25T21:47:11.454-07:00SEO Friendliness Design & Analysis - Step3 of The Complete SEO Process<strong>The design and the code of the basic website are to be good and error free.</strong><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWXlaDH3WKDxeNelabEEIYH-V1ThCq0o3QG8pboBUYM17_DRa7ulKTcOoJHB7UrV3Ci-RVJpnp9kOj61uvWcHgSxVNBEAQ864lJ6Qri9KDstBE-iANXIO4pTxeBafdMa9DiKvl2A8iOohT/s1600/SEO-Friendliness-Design.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="396" hw="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWXlaDH3WKDxeNelabEEIYH-V1ThCq0o3QG8pboBUYM17_DRa7ulKTcOoJHB7UrV3Ci-RVJpnp9kOj61uvWcHgSxVNBEAQ864lJ6Qri9KDstBE-iANXIO4pTxeBafdMa9DiKvl2A8iOohT/s400/SEO-Friendliness-Design.jpg" width="400" /></a></div>To get top rankings and have long term <strong>SEO success</strong> you simply cannot ignore the foundation of your <strong>SEO campaign</strong>.<br />
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<strong>The basic coding structure:</strong><br />
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• Clean code that is error free<br />
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• Java script that is in an external .js file and not on-page<br />
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• CSS in an external file and not on-page<br />
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• No frames<br />
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• No Flash or java script navigation<br />
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• Text that is on the actual page and not contained within Flash or an image<br />
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• Usage of Title & ALT Tags to provides search engines alternative information for an image<br />
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• Easy to navigate pages that are well connected to each other <br />
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• Breadcrumb navigation is often overlooked in the design and development process, but this improves measures of site<br />
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• A clearly defined topic for each page<br />
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• URLs that the engines can follow<br />
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• An HTML sitemap to list all the pages of the website<br />
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• A robots.txt file to tell the search engine crawlers which pages to crawl and index<br />
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• An XML sitemap to tell search engines about all the pages of your site & to get your website listed in all major search engines<br />
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Wait for the next post on Step4 of the Complete SEO Process - "On-page Optimization". This is a very crucial, important factor in ranking your website in the search engines.HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-8078542538979006232010-07-21T21:45:00.000-07:002010-07-25T21:47:25.294-07:00Competitor Analysis - Step2 of The Complete SEO Process<strong>Why does one need to look at the competitors? How do you benefit from the competitor analysis?</strong><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZ5i1oy4w0OrRGWiubnZYArWxTMQrQg2Yo7ZZhpEaBkwqN1ZLU_YSsnHQ4wZpcEn3EDVhKnhKgXcmFkYkF2DYLoVdwzDQkZTOxsyhF4KuqyoMBzrZ-GJMZe1eN8LF1V1_WqTsdWcC67gR1/s1600/competitor-analysis.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="330" hw="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZ5i1oy4w0OrRGWiubnZYArWxTMQrQg2Yo7ZZhpEaBkwqN1ZLU_YSsnHQ4wZpcEn3EDVhKnhKgXcmFkYkF2DYLoVdwzDQkZTOxsyhF4KuqyoMBzrZ-GJMZe1eN8LF1V1_WqTsdWcC67gR1/s400/competitor-analysis.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: left;">What does everybody with the top rankings for your keyword is doing/did on their website? You should analyze their website to know what they did better than you. The foundation of a top ranked site should be SEO Friendly - Making sure the foundation of your site is clean, concise and “friendly” to the search engine bots to crawl the website content and index easily.</div><br />
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<strong>What do you need to look in your competitors?</strong><br />
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• What keywords are they using?<br />
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• How is their foundation?<br />
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• What on-page optimization do they have in place?<br />
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• How many links do they have?<br />
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• Are these links from the theme related websites?<br />
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• Their Social Media Visibility<br />
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<strong>Finally, the intention is not to copy your competitors, but you do want to see what you are up against.</strong><br />
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In the next post we will discuss the Step3 of the Complete SEO Process - "SEO Friendliness Design & Analysis".HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-60940744010063206992010-07-20T22:15:00.000-07:002010-07-25T21:47:42.964-07:00Keyword Research - Step1 of The Complete SEO ProcessIn this post we will discuss the 1st step in Complete SEO Process: "Keyword Research". <br />
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<strong>Finding the right keywords is the basis for your SEO.</strong><br />
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<strong>Keyword research Process:</strong><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAud2oVUrpkJml6pJNvMKfoNic6UEcCvAxHA66-KTfadpxKQEV-nNsw0XuYKlb377k-e_TgmGZh93159q8XFX2hh1DvLLD2612lSuLS1km_v4Gi5NcQM38xGh3bgrtOVlttuze2l8ElmZb/s1600/keyword-research.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" hw="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAud2oVUrpkJml6pJNvMKfoNic6UEcCvAxHA66-KTfadpxKQEV-nNsw0XuYKlb377k-e_TgmGZh93159q8XFX2hh1DvLLD2612lSuLS1km_v4Gi5NcQM38xGh3bgrtOVlttuze2l8ElmZb/s320/keyword-research.jpg" width="317" /></a></div>1. List all the possible words and phrases that people would use to find what services/products you are offering. Remember to put yourself in the mindset of the potential customer/end user.<br />
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2. Analyze the right competitors, do the necessary research to add to your basic key phrase list.<br />
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a. Research your competitors to see what keywords they are using.<br />
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b. Advanced: Look at your web stats and logs and pull words and phrases from there (this is a great source of info, you can find the words that people are already using to find you and enhance your rankings on those words so you can get even more traffic).<br />
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c. If you have a search feature on your site, look at the logs and see what people are searching for within your site once they get there.<br />
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3. Compile the large master list you have come up with and use a keyword tool to determine how much is the search volume (Traffic) of these and how competitive the words/phrases are. This is a basis for you to use the keyword or not.<br />
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4. Now you need to categorize the list, break it into segments. You need some low competition keyword as well though the search volume is less.<br />
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I will explain you brief: The keywords that may be longer phrases with less traffic. These words will be easy to rank quickly so you can use those as your starting point to drive some quick traffic to the site. The second segment of your list should be words that are more competitive and have more traffic and will take longer to get rankings for. You will be glad you selected keywords from each segment because you will be getting traffic from the low hanging fruit while you are waiting for the more competitive phrases to kick in. I will always prefer to have 3 keywords targeted on each page – Primary, Secondary and Tertiary keywords. So Primary keyword will always be targeted with the complete SEO on the page and has more chances to rank quickly, here we will use a long tail keyword.<br />
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Let’s workout with an example here: If your keywords are too generic and not targeted it will take a long time to get rankings and the traffic likely won’t convert as well. If you use keywords that are way too specific you won’t get enough traffic but still the conversion rate is high. <br />
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<strong>Primary: The Long Tail</strong><br />
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• Longer and more targeted phrases<br />
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• Traffic numbers are smaller<br />
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• People are further along in the buying process so conversion rates are higher<br />
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<strong>Secondary:</strong><br />
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• Slightly shorter phrases<br />
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• Higher traffic numbers<br />
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• Phrases are still focused on what you offer<br />
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<strong>Tertiary:</strong><br />
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• Shorter phrases and single words<br />
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• Generic to your industry<br />
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• Lots of traffic<br />
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• Lower conversions<br />
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The thought process behind “long tail keywords” is that the more detail someone types in, the more they know exactly what they want and the further along they are in the “buying” process.<br />
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For example if someone types “wicked tickets” they could want to buy them or they could want info or they could want to see tickets price – who knows.<br />
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But if someone types in “wicked tickets New York August 18” then they know exactly what they want and are more likely to buy. Typically the longer the phrase, the less traffic there is but the more targeted it is, so it is likely to convert higher.<br />
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<strong>A solid SEO strategy should definitely implement some long tail</strong> because that allows you to get rankings quicker (there is usually less competition on long tail keywords) and it allows the conversion rate to be higher. You get the benefit from the long tail while you are waiting for your more competitive phrases to get ranked and kick in.<br />
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Most people are continually adding new long tail phrases and find that when they add them up, in total the long tail phrases end up becoming a large part of your traffic.<br />
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Another thing to consider is the searchers intent. Let’s look at this scenario to understand a little more.<br />
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“buy wicked tickets New York ” – the searcher is looking to buy wicked new york tickets online<br />
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“wicked tickets prices” – they are comparing prices and probably trying to decide if they will buy<br />
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“wicked musical tickets” – they are interested in wicked tickets<br />
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“wicked musical” – interested in wicked musical<br />
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You want to capture leads at the different phases, but understand you will convert more at the top level where they are further along in the buying process.<br />
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Your SEO strategy should include keywords from each of the three types of keywords above. Before you decide just Google your keywords and check out what sites come up on top how they have used the keyphrases. Check out what keywords they are using – you may get some idea.<br />
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In the next post we will discuss the Step2 of the Complete SEO Process - "Competitor Analysis".HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0tag:blogger.com,1999:blog-2406867880747901958.post-24987206532335683822010-07-19T23:33:00.000-07:002010-08-02T17:19:23.959-07:00The Complete SEO Process – Ten Steps<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAn5raEP-6Io_sBZjtY0C-NOjVZNWHmpAjprvuHYf-5EzHI03vYj2_wN6n5IPktjTlSN4wc_-L1v21a4xc5kOMsOzzE7oN8SZe-yV3s-Ps1xllMKXT7NGH_gmPPYD4BxNvWstP36pu4bFh/s1600/search_engine_marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="312" hw="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAn5raEP-6Io_sBZjtY0C-NOjVZNWHmpAjprvuHYf-5EzHI03vYj2_wN6n5IPktjTlSN4wc_-L1v21a4xc5kOMsOzzE7oN8SZe-yV3s-Ps1xllMKXT7NGH_gmPPYD4BxNvWstP36pu4bFh/s320/search_engine_marketing.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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<strong>Quick facts about SEO and Search Engines:</strong><br />
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• More than 80% of internet users use search engines to find the products or services to buy<br />
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• Up to 85% of searchers ignore paid listings.<br />
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• 63% of the top natural (organic) listings get click through.<br />
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• Natural (organic) search results convert 60% higher than PPC.<br />
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• 11.8% of Google traffic will click on a site in the second page of results.<br />
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• In June 2009 Nielsen reported nearly 21 million unique visitors to Twitter.com (almost a 2000% increase year-over-year).<br />
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• Nielson, comScore and Compete pegged US unique visitors at 18.2 million, 17.6 million and 19.7 million, respectively, that month.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjC4gw3p8VdZG60vzkwvm-W9Mwb9lE8PCA2iIbM1xtVhY7AweHJ2zK-7lYFtpdtlC-mkeMQpADV5LDvdxUuY2L-ulCr43p9iIrMHXI9JkJtcaFfh9_oGK6jgI0EwuKRVEabmuzpalVK2wRR/s1600/website-visitor-traffic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="277" hw="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjC4gw3p8VdZG60vzkwvm-W9Mwb9lE8PCA2iIbM1xtVhY7AweHJ2zK-7lYFtpdtlC-mkeMQpADV5LDvdxUuY2L-ulCr43p9iIrMHXI9JkJtcaFfh9_oGK6jgI0EwuKRVEabmuzpalVK2wRR/s400/website-visitor-traffic.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><strong>How important are the Top Search Engines?</strong></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div align="center" class="separator" style="clear: both; text-align: left;">We have a chart below that represents the searches done in the United States in 2010. It shows our main focus should be on just 4 search engines; Google, Yahoo, MSN and AOL.</div><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8qJklFDDR4btKXJa5FSAahok_z6Bc2lLgaXmuwa-rTYbA4Ynkf4HSH0fjj5I8EcrysXihT5zK03wNoRuzZhjFLhvGz8QYDOBqEV4IuoIQyY5G32XIz48J4lssktrMCEA5pyO7oKGb_i3e/s1600/search-engine-market-share-2010-usa.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="251" hw="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8qJklFDDR4btKXJa5FSAahok_z6Bc2lLgaXmuwa-rTYbA4Ynkf4HSH0fjj5I8EcrysXihT5zK03wNoRuzZhjFLhvGz8QYDOBqEV4IuoIQyY5G32XIz48J4lssktrMCEA5pyO7oKGb_i3e/s400/search-engine-market-share-2010-usa.jpg" width="400" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Search Engine Market Share Graph 2010, Fast SEO Ranking, Fast SEO Results, Fast Ranking, Fast Search, Advent Digital</div><br />
The top 5 are more than 98% of the Internet's searches!<br />
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<strong>A good ranking in major search engines can make the difference between commercial success and failure.</strong> In this blog, I would like to share with you the complete SEO process in ten possible steps.<br />
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These 10 steps provide a roadmap for an effective SEO program. To be noted that SEO is not a quick fix method to boost results, but it is and has to be ongoing to give the best desired results<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirwGHWzMHq8smpMqUH2KHms0aqit3Znn3YWQ9OBk9Bs_gSHm4MGd8cp67F09NWx8ynkR7kVBW9IF4-zU39Fc727bVnRcGBpm-adyRaB1GXAlzQ-uLhq3_JwvQGaOqNYAOXRpGOIWW7fi1o/s1600/complete-seo-process.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" hw="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirwGHWzMHq8smpMqUH2KHms0aqit3Znn3YWQ9OBk9Bs_gSHm4MGd8cp67F09NWx8ynkR7kVBW9IF4-zU39Fc727bVnRcGBpm-adyRaB1GXAlzQ-uLhq3_JwvQGaOqNYAOXRpGOIWW7fi1o/s400/complete-seo-process.jpg" width="378" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div style="text-align: left;">1. To start: <a href="http://harikrishnadev.blogspot.com/2010/07/keyword-research-step1-of-the-complete.html">Keyword Research</a> <br />
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2. Step Two: <a href="http://harikrishnadev.blogspot.com/2010/07/competitor-analysis-step2-of-the.html">Competitor Analysis</a><br />
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3. Step Three: <a href="http://harikrishnadev.blogspot.com/2010/07/seo-friendliness-design-analysis-step3.html">SEO Friendliness Design & Analysis</a><br />
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4. Step Four: <a href="http://harikrishnadev.blogspot.com/2010/07/on-page-optimization-step4-of-the.html">On-page optimization</a><br />
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5. Step Five: <a href="http://harikrishnadev.blogspot.com/2010/07/google-webmaster-tools-step5-of.html">Google Webmaster Tools</a><br />
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6. Step Six: <a href="http://harikrishnadev.blogspot.com/2010/07/off-page-optimization-links-step6-of.html">Off-Page optimization - Links</a><br />
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7. Step Seven: <a href="http://harikrishnadev.blogspot.com/2010/07/on-going-content-addition-step7-of.html">On-going Content Addition</a><br />
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8. Step Eight: <a href="http://harikrishnadev.blogspot.com/2010/07/social-media-step8-of-complete-seo.html">Social Media</a><br />
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9. Step Nine: <a href="http://harikrishnadev.blogspot.com/2010/08/blogging-step9-of-complete-seo-process.html">Blogging</a><br />
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10. Step Ten: <a href="http://harikrishnadev.blogspot.com/2010/08/web-site-maintenance-step10-of-complete.html">Web Site Maintenance</a><br />
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To start with the Complete SEO Process, next post is on "Keyword Research". </div>HKhttp://www.blogger.com/profile/02007188991751983937noreply@blogger.com0