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Blogging also defined as a frequent, chronological publication of personal thoughts and Web links
Few Facts on Blogging:
• 15% of bloggers spend 10 or more hours each week blogging, according to Technorati's new State of the Blogosphere.
• 70% of bloggers are organically talking about brands on their blog
• 38% of bloggers post brand or product reviews
• More than 133,000,000 blogs have been indexed by Technorati since 2002
• Around half of Bloggers are working on at least their second blog
• One in five Bloggers report updating on a daily basis.
• The majority of blogs use tags (85%).
• 82% of respondents say that they post photos to their blog, making images the most popular form of multimedia.
• Bloggers participate in an average of 5 activities to drive traffic to their blogs.
• 56% say that their blog has helped their company establish a positioning as a thought leader within the industry.
• 58% say that they are better-known in their industry because of their blog
Blogs have potential to help the organization develop stronger relationships and brand loyalty with its customers, as they interact with the ‘human face’ of the organization through blogs.
Benefits of a Blog:
• Easy to update - Once the set up is completed, you can create posts and add fresh content regularly
• Blogs invite interactivity with your site viewers – the more you engage your visitors the more likely for a Lead
• The search engines index more Blogs regularly than web pages
• Blogs indexed regularly and drive traffic
• Your Blog can boost your main site’s rankings
• Blogs allow you to tap into Real Time Search, which creates another opportunity for you to appear in the first page of the SERPs
• Make use of Plugins for your Blog to make it more powerful
• Plugins help your content virally spread across the internet through RSS Feed, pings and so much more
We will discuss the last step of the Complete SEO Process "Web Site Maintenance" in the next post.
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