Search Engines will monitor the Quality of incoming links to a website. A large quantity of incoming links is an indicator of popularity or importance, and the search engines will favor sites with a larger number of backlinks. Search engines use the volume of incoming links to give better ranking to more popular Ones.
For Quality Incoming Links:
1. Use Targeted Keywords: The anchor text used to link to the web page should contain the targeted keywords or keyword phrases of that page linking to. The linking text is viewed as "contextual" by search engines.
2. Trusted Websites: Search Engines weigh more for Backlinks from trusted websites like ORG, GOV sites. Try to obtain few backlinks from trusted authority websites.
3. Related Domains: Backlinks from the related websites (Theme of the domain should match). Do not try with the competitors, this will hurt your business. So contact the webmasters of the related domains for link exchange.
4. Yahoo! Answers: Look for the questions related to your services/products and provide answers with a link to your website. These answers are searchable in Search engines immediately.
5. Keyword Variations: Use the variation in the anchor text so that the linking appears natural to the search engines. The text used to link to a webpage should be varied with the targeted keywords.
6. Forums Postings: When posting in forums, include the targeted keyphrases as part of your forum signature.
7. Blog Commenting: When commenting in blogs, use a keyword phrase in the "name" box.
Each and every back link to your website can help the site rank better. Hence take the time to develop quality backlinks and optimize the anchor text to increase your search engine's ranking.
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