SEO Information from Internet Marketing Professional, Hari Krishna D

All of you might be having a blog with Wordpress or Blogger. And would be wondering why the blog is not showing up in the SERPs.

Though the default installation of WordPress/Blogger is already generally search engine friendly, there are a few additional steps that you should implement to improve the search engine friendliness.

1. Change Your Permalink Structure
This helps you to see your Keywords and Post Titles in the Permalink or Link Structure

The blogs default installation has a permalink URL that goes something like http://www.abcblog.com/?p=123. While Google does let pagerank flow into single parameter URLs like this, a more optimized permalink URL would go by the structure of http://www.myblog.com/category-name/post-name/

The reason for this is because if you are writing for SEO, you would most probably have keywords in your post title. Using this permalink format would result in the permalink URL with keywords embedded within.

2. Customize the Page Title to Change for Each Post

The default title format for individual post puts emphasis on the blog name, putting the blog name before the post title. But in the view of SEO, it would be wise to have a different title for each post in the blog. So make sure you change your title for the page to be something that emphasizes the post title first, before displaying the blog title.

The blog title is already used for the home page anyways. This will allow you to target your domain keywords in the blog and every post will have your keywords focussed in that particular blog post.

3. Usage of Header Tags

Irrespective of the theme you choose has the template for Header tags or not, You need to highglight your keywords using the header tags. Make use of the header tags H1 to H6 to properly emphasize and show the hierarchy of information in the site. Search engines look for the header for the primary info on the blog post as we look at the headlines in a news paper for first glance of the news.

4. ALT Tags and Title Attributes

Do not forget to use the ALT tags if you are using any images on the post. The ALT tags are helpful if you include your keyword in the ALT text for the image.

Link to respective any other page on the blog to improve the internal linking of the blog. Use proper keyword rich title attributes for the text you are linking to.

This will make your blog complete keyword rich.

5. Get Reference Links by Commenting on Theme Related Blogs

One of the best ways to automatically get an inbound link to your blog is to go ahead, search technorati for blogs that are relevant to you, and then start posting valuable comments on these blogs. In fact, this does not only help you get an inbound link, potentially raising your page rank, but if your comment is valuable, readers of the other blog would also want to drop by your blog as they read the comment.