There are two kinds of search results: paid search and organic (or natural) search.
“Which is better, organic search marketing or pay-per-click marketing?”
People prefer and trust organic search results more
- More than 8 out of 10 Internet users look on search engines to find information and the products or services they want to buy
- Up to 85% of searchers ignore paid listings
- 63% of the top natural (organic) listings get click throughs
- Natural (organic) search results convert 30% higher than PPC
