A Website creation is not just a beautiful design and few attractive images with a flash or so. A website is an important part of your business and If your website does well in search engines so your business growth. Search engine optimization is a business investment and requires attention and effort in order to succeed. In order to do well with your services, sell your products or your information, your site must be found well in the first pages of the major search engines. Therefore it is strongly recommended that search engine content is optimized for search engine placement.
In the process of making a well optimized websitem you should take care of the folowing Spamming techniques which will lead to penalise your website in the search engines.
1. Keyword Stuffing: At no case, do not stuff the web pages' content with keywords. Search engines have their ways to detect keyword stuffing. Keyword stuffing will likely result in a search engine Ban.
2. Invisible Text: Do not hide the keywords by usig the keywords fint color similar to or the same as the webpages' background color. Do not put the text at the very bottom of the page, so that the visitor won't see it, and other ways. This way of include the pages' keywords multiple times doesn't work anymore, since modern search engines catch that trick and punish sites using it.
3. Cloaking: Do not “Cloak” the web pages for the purpose of SEO. Cloaking is the process of delivering one version of a web page to Search engines and a different version to the people visiting the live Webpage. Essentially the search engine sees optimized content that is not currently on the web page that it is spidered. It is difficult for search engines to detect cloaking, However if cloaking was discovered the website will disappear from the engines.
4. Content Quality: Content is the King of the Search Engine Optimziation. It is important that the content on a webpage should make sense. Placing well in search engines at the expense of a quality professional image with decent web copy, will not usually result in sales. It is a matter of striking a balance.
5. Duplicated Content: There are many sites out there coming up overnight, by copying content from other sites, buying pre-made sites, etc. Google detects those and penalises the guilty, by not indexing them. Instead of duplicating content, quote the relevant parts and provide a link to the original source. Also make sure that a single page on your site is linked to via a canonical URL, i.e. if you link to the same page as http://www.example.com/ and http://example.com/ some search engines consider that as duplicating content.
6. Dynamic Pages: Search engines don't like dynamic pages that contain query characters like "?". Try avoiding those. You could try using rewriting rules to map good URL names to those dynamic URLs behind the scenes.
7. Do not Spam: Not much to be said about this one, don't spam. Don't spam search engines, don't conduct email spam campaigns, and don't spam forums. Being labeled a spammer is a hard reputation to shed.
8. Ad forms: If you created a new site, do not put ads on it right away - Google marks those sites as suspected "ad farm" sites and won't index them for a certain period of time (placing them into the sandbox).
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Search Engine Optimization Don'ts - Take Care of These
How helpful the Google Webmaster Tools for an SEO
Google Webmaster Central Blog posted a video on how to make the most of the features of the Google Webmaster tools.
The video maily focuses on the main features of the Google Webmaster tools highlighted below:
- Sign up for Email Forwarding
- Check out Search Queries
- Use Keywords to Target Content
- Reduce Duplicates Through HTML Suggestions
- Diagnose Crawl Errors to Fix Broken Links
- Prioritized Content Through Internal Links
- Verify Access Through Fetch as Googlebot
- Site Performance Feature to Improve Page Speed
Watch the Video:
{Via Google Webmaster Central Blog}
Incoming Links - Quality
Search Engines will monitor the Quality of incoming links to a website. A large quantity of incoming links is an indicator of popularity or importance, and the search engines will favor sites with a larger number of backlinks. Search engines use the volume of incoming links to give better ranking to more popular Ones.
For Quality Incoming Links:
1. Use Targeted Keywords: The anchor text used to link to the web page should contain the targeted keywords or keyword phrases of that page linking to. The linking text is viewed as "contextual" by search engines.
2. Trusted Websites: Search Engines weigh more for Backlinks from trusted websites like ORG, GOV sites. Try to obtain few backlinks from trusted authority websites.
3. Related Domains: Backlinks from the related websites (Theme of the domain should match). Do not try with the competitors, this will hurt your business. So contact the webmasters of the related domains for link exchange.
4. Yahoo! Answers: Look for the questions related to your services/products and provide answers with a link to your website. These answers are searchable in Search engines immediately.
5. Keyword Variations: Use the variation in the anchor text so that the linking appears natural to the search engines. The text used to link to a webpage should be varied with the targeted keywords.
6. Forums Postings: When posting in forums, include the targeted keyphrases as part of your forum signature.
7. Blog Commenting: When commenting in blogs, use a keyword phrase in the "name" box.
Each and every back link to your website can help the site rank better. Hence take the time to develop quality backlinks and optimize the anchor text to increase your search engine's ranking.
Tips to Improve On Page SEO
On Page Optimzation as the name suggest It's optimizing the content, links, images with in the web page.
On-Page Optimization factors are directly related to the content on the page and structure of the website. This normally consists of pages written in the HyperText Markup Language but also applies to other document formats that are indexed by search engines.
On-page Optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes.
Make sure there is indexable text-based content visible to Googlebot on your optimized page or website.
Google ignores the Meta Keywords tag, do we?
I have been following many SEO forums and Blogs, I would like to share a key discussion on Meta Keywords Tag.
Even Though Google Ignores the Meta Keywords Tag, Do we (SEO Webmasters) afford to ignore this tag? Do any of the other Search Engines recognize the Tag?
The Meta Keywords tag has been explicitly ignored by the Search Gods - both Google and Bing. So they are ignoring this tag in the process of Ranking Algorithm or Search Results Algorithm. But I always recommend using Meat Keywords Tag because -
* It helps you identify the keywords you are targetting
* It helps the content creators to know on what keywords they need to draft the content
* It helps you make quick changes to the targeted keywords
* Finally it won't hurt you
You have to use this tag wisely by including only the targeted keywords of that page, Do not stuff all the keywords of the website. Do nto forget that the other Meta, Header tags - especially the Title, H1 / H2, and Meta Description tags are very very important.
Hope this helps!
How to embed a Youtube Video to help for SEO
Thinking of a Marketing Video for your product or services?
Good idea, but video will not help with your SEO if it is on your website.
Since Google can't view the actual video, We can actually benefit from the Title and Description for the Video we use while uploading the same to Youtube. Using your business specific keywords in Title and Description in the Youtube Video, The Video will be indexed and Searchable.
Also use some relevant text for the youtube video you embed on your website using your business keywords.
Web Site Maintenance - Step10 of The Complete SEO Process
Once your site is optimized, link building is in progress, getting some rankings and traffic as well. This is not the end of your SEO campaign, in fact this is the time to schedule your maintenance of your website in terms of Optimization, Keywords Research for Variations and Social Media Activities.
There is always going to be some fluctuation in rankings – the SERPs (search engine results pages) are not static. But you want to minimize the chances of major rankings changes. Aside from staying current on trends and changes in optimization you also need to stay current on keywords and definitely monitor web stats.
Almost 25% of searches each month are brand new, never before seen search words and phrases. So once a month you should do keyword research and see what new words and phrases are come up and add those new words and phrases to your campaign. Tweak the Title, Meta tags and Content. Just make sure you have a plan to check back regularly so you can take advantage of new search phrases and tap into more traffic. If you are adding content to your site like you should be, then adding these new keyword phrases should be easy to work into the new content you are writing.
Take in to account your Analytics data prior to the keyword research. This data will help you if there are any new key phrases through which you are getting new visitors/customers. Review your web stats very often. Check out how much traffic you are actually getting from the engines.
Don’t forget the engines will start picking up your site for “bonus keywords” – which are different combinations and variations of your core keywords that you optimized for. If you identify some of these “bonus keywords” it’ll give you insight into exactly how people are searching and what they are looking for. You may find it’s worth adding content for these new phrases so you can try to get even more exposure for them.
You also want to look at how long people are staying on your site, how many pages they are looking at before they leave, and what pages they leave most often.
With this, I have completed the most important Ten Steps in the Complete SEO Process. Keep Visiting my blog for more post on SEO Tips, News and Search Engine Metrics.
