SEO Information from Internet Marketing Professional, Hari Krishna D

All of you might be having a blog with Wordpress or Blogger. And would be wondering why the blog is not showing up in the SERPs.

Though the default installation of WordPress/Blogger is already generally search engine friendly, there are a few additional steps that you should implement to improve the search engine friendliness.

1. Change Your Permalink Structure
This helps you to see your Keywords and Post Titles in the Permalink or Link Structure

The blogs default installation has a permalink URL that goes something like http://www.abcblog.com/?p=123. While Google does let pagerank flow into single parameter URLs like this, a more optimized permalink URL would go by the structure of http://www.myblog.com/category-name/post-name/

The reason for this is because if you are writing for SEO, you would most probably have keywords in your post title. Using this permalink format would result in the permalink URL with keywords embedded within.

2. Customize the Page Title to Change for Each Post

The default title format for individual post puts emphasis on the blog name, putting the blog name before the post title. But in the view of SEO, it would be wise to have a different title for each post in the blog. So make sure you change your title for the page to be something that emphasizes the post title first, before displaying the blog title.

The blog title is already used for the home page anyways. This will allow you to target your domain keywords in the blog and every post will have your keywords focussed in that particular blog post.

3. Usage of Header Tags

Irrespective of the theme you choose has the template for Header tags or not, You need to highglight your keywords using the header tags. Make use of the header tags H1 to H6 to properly emphasize and show the hierarchy of information in the site. Search engines look for the header for the primary info on the blog post as we look at the headlines in a news paper for first glance of the news.

4. ALT Tags and Title Attributes

Do not forget to use the ALT tags if you are using any images on the post. The ALT tags are helpful if you include your keyword in the ALT text for the image.

Link to respective any other page on the blog to improve the internal linking of the blog. Use proper keyword rich title attributes for the text you are linking to.

This will make your blog complete keyword rich.

5. Get Reference Links by Commenting on Theme Related Blogs

One of the best ways to automatically get an inbound link to your blog is to go ahead, search technorati for blogs that are relevant to you, and then start posting valuable comments on these blogs. In fact, this does not only help you get an inbound link, potentially raising your page rank, but if your comment is valuable, readers of the other blog would also want to drop by your blog as they read the comment.

Starting point to a set of news stories providing introductory information about all aspects of blogging.

Blogging also defined as a frequent, chronological publication of personal thoughts and Web links

Few Facts on Blogging:

• 15% of bloggers spend 10 or more hours each week blogging, according to Technorati's new State of the Blogosphere.
• 70% of bloggers are organically talking about brands on their blog
• 38% of bloggers post brand or product reviews
• More than 133,000,000 blogs have been indexed by Technorati since 2002
• Around half of Bloggers are working on at least their second blog
• One in five Bloggers report updating on a daily basis.
• The majority of blogs use tags (85%).
• 82% of respondents say that they post photos to their blog, making images the most popular form of multimedia.
• Bloggers participate in an average of 5 activities to drive traffic to their blogs.
• 56% say that their blog has helped their company establish a positioning as a thought leader within the industry.
• 58% say that they are better-known in their industry because of their blog

Blogs have potential to help the organization develop stronger relationships and brand loyalty with its customers, as they interact with the ‘human face’ of the organization through blogs.

Benefits of a Blog:

• Easy to update - Once the set up is completed, you can create posts and add fresh content regularly
• Blogs invite interactivity with your site viewers – the more you engage your visitors the more likely for a Lead
• The search engines index more Blogs regularly than web pages
• Blogs indexed regularly and drive traffic
• Your Blog can boost your main site’s rankings
• Blogs allow you to tap into Real Time Search, which creates another opportunity for you to appear in the first page of the SERPs
• Make use of Plugins for your Blog to make it more powerful
• Plugins help your content virally spread across the internet through RSS Feed, pings and so much more

We will discuss the last step of the Complete SEO Process "Web Site Maintenance" in the next post.

You have already optimized your website content, but your domain is not showing up in the search engine rankings?

Check with the keyword density, proximity and prominance. Start tweaking with your keyword density, placement, highlighting the keywords by making them blod and italic and other factors that may influence that rank with your past experience. If you haven’t been doing anything new, provide fresh content in the form of new pages or a frequently-updated blog. Do not forget that BLOG is the main factor in making your website content dynamic and attract the search engines' crawlers regularly. And Search engines don’t want to offer their customers stale information, so keeping your content on the leading edge is imperative in keeping the ranks high. Bear in mind that copywriting is only a part of your website’s overall success, but done correctly it can be a very large part in achieving and maintaining your desired rank and traffic levels.

A Website's content should have a big involvement in every search engine optimization.

Blogs are an excellent way to create content on a website for SEO purposes. One study showed that small businesses that blog get 55% more website visitors. Blogs have many things that search engines love:
* Freshness
* Relevant
* Inbound links

But the main concern for small businesses when it comes to writing a blog is They are time-consuming.

So how can a search engine optimization service provider perform strong SEO for their clients without a blog? Content so important for a website.

The concept of an optimized custom content center can work great for businesses that want to invest in SEO, and also want to provide authoritative and useful content to their customers. It really is a nice double-whammy marketing strategy. You get the authoritative brand-building and the inbound marketing bait all-in-one. We mainly propose this concept to banks, credit unions, hospitals, and utilities, but there are many other types of businesses that have a need for brand reinforcement and inbound marketing growth.