Links help search engines find pages. As a search engine crawler travels around the web, it follows links and index the web page. The more links to a web page, the more likely and quickly the web page will be indexed.
A page's value is determined by the number of links to the page. The search engines place a greater value on a page if lots of pages link to that page. Suppose you have a web page that diligently explains how to insert graphics on a web page. Furthermore, assume that so many websites to link to that page. By having so many links to that particular page, the search engines will assume that the web page must be important. Each link is like a vote for your website.
Links are not only good for the engines but good links open up new sources of traffic from relevant, complementary but non-competing websites.
Linking has gone through so many transformations over the years. First all reciprocal links are good, then only relevant links are good. Then reciprocal links are not helpful, you need one way links. The best is the natural links you get from the theme related websites.
Previously it was like you target for high PageRank sites, but it is of the relevancy more important now. Buying links is a hot topic now - Google has clearly stated that they will penalize sites for buying links – It is advised strongly to avoid buying links.
Ways of getting Good number of Back Links:
The best way of getting links is to just write great content, create a fabulous podcast or an interesting video and then submit it to various social media sites, article directories - basically any place where you can submit it. Creating great content that enhances your site and also spreads virally is the Holy Grail.
Also have a resources page on your domain to list the reliable resources:
• Do not add more than 100 outgoing links
• Do not prefer links from a page with more than 50 links
• Links should be organized in categories that make sense
• No links should be off the theme
• Links coming in to your site should go to different pages, not just one page.
• Use different anchor text for links
• Links must be attained and grow in a “natural” way
• Attaining too many links too quickly doesn’t look natural
Take care of the variation in the keywords used in the anchor text, Vary them as you send them out to other sites to link to you.
In the next post, we will discuss "On-going Content Addition" Step7 of the Complete SEO Process. Keep visiting this blog to gain knowledge on the Basic, Complete SEO Process. If you have any questions, please comment here, I will respond at the earliest.
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