SEO Information from Internet Marketing Professional, Hari Krishna D

The benefits of high rankings are many. The effects of high rankings on sites are higher conversion rates, higher traffic, and higher perceived credibility. Studies have shown that most people only look at the first few pages of results, with about 75% only looking at the first SERP (Search Engine Result Page).

That's the dream of site owners everywhere as they seek to attain the highest search engine rankings for their sites. It's the Web's equivalent of having the best storefront location. The process of attaining those high rankings is called search engine optimization (SEO).

The SEO process consists of two main components: on-site optimization and off-site optimization. On-site SEO focuses on three objectives: keyword-optimizing your content, effective content creation, and strategic cross-linking. Off-site SEO focuses on maximizing the number and popularity of inbound links with keywords that match your particular subject.

In the past, on-site optimization was enough to boost your website rankings. But the abuse of some meta tags and other SEO shenanigans such as invisible text and keyword stuffing(1) have forced search engines to weigh external factors, such as inbound links, more heavily than on-site optimization.