Before you start, ask yourself the following questions:
How the product or your service special?
What are the potential customers searching for?
Features of the products and services do you offer?
As you can see, the products and services that you offer are the least important. A person with a headache might not now that the Shiatsu that you offer will help them. They even might now know what Shiatsu is and if they know it, they might not be able to spell it properly. The same applies to all other services and industries.
Hence, it is important that you focus on the first three points before using your products or services in the keywords.
When you try to find new keywords, tell a short story that describes the problem and the solution: “A person seeking for an insurance agency with the additional features of Whole Life Insurance. The person does not look for the Health Insurance Plan because only A whole life insurance policy covers him for the entire life, not just for a specific period such as term insurance." You’ll find many keywords around which you can create new web pages and PPC ads. Of course, you can also combine this method with keyword suggestion tools.
Do list these type of examples for your products or Service and work on the keyphrases.
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