SEO Information from Internet Marketing Professional, Hari Krishna D

What is the difference between search engine optimization and social media marketing?

The easiest way to explain the difference between search engine marketing and social media campaigns is by comparing how quickly you see results.

Search Engine Optimization (SEO) writing works, but it usually takes time to see an increase in traffic. No matter how good of a job you do at incorporating keywords into your web content, it takes a while for search engines to notice you. You also need to spend time building links to your content if you want to improve your rankings and subsequent traffic. In general, it will take longer to see results from search engine optimization, but you’ll likely reap the benefits of your hard work for a much longer period of time with little maintenance. This is what I believe is the great source for your Permanent Traffic.

Social media campaigns, on the other hand, can bring a quick spike in traffic and – hopefully – sales. You can build a contest that you promote through Twitter or Facebook and begin to see results almost immediately.The down side to social media campaigns is that they have a short shelf life. Twitter and Facebook are constantly being renewed with fresh information and content and it doesn’t take long for your message to get buried by more recent content. Ideally, you’re working with a content marketing expert who will help you use search engine optimization to reach your long term goals and build a solid foundation for residual traffic AND put together timely social media campaigns to help you with time sensitive promotions.

I do work more on Search Engines than Twitter or Facebook. I do Social Media Optimization to support my SEO.