Why does one need to look at the competitors? How do you benefit from the competitor analysis?
What does everybody with the top rankings for your keyword is doing/did on their website? You should analyze their website to know what they did better than you. The foundation of a top ranked site should be SEO Friendly - Making sure the foundation of your site is clean, concise and “friendly” to the search engine bots to crawl the website content and index easily.
What do you need to look in your competitors?
• What keywords are they using?
• How is their foundation?
• What on-page optimization do they have in place?
• How many links do they have?
• Are these links from the theme related websites?
• Their Social Media Visibility
Finally, the intention is not to copy your competitors, but you do want to see what you are up against.
In the next post we will discuss the Step3 of the Complete SEO Process - "SEO Friendliness Design & Analysis".
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