SEO Information from Internet Marketing Professional, Hari Krishna D

The design and the code of the basic website are to be good and error free.

To get top rankings and have long term SEO success you simply cannot ignore the foundation of your SEO campaign.

The basic coding structure:

• Clean code that is error free

• Java script that is in an external .js file and not on-page

• CSS in an external file and not on-page

• No frames

• No Flash or java script navigation

• Text that is on the actual page and not contained within Flash or an image

• Usage of Title & ALT Tags to provides search engines alternative information for an image

• Easy to navigate pages that are well connected to each other

• Breadcrumb navigation is often overlooked in the design and development process, but this improves measures of site

• A clearly defined topic for each page

• URLs that the engines can follow

• An HTML sitemap to list all the pages of the website

• A robots.txt file to tell the search engine crawlers which pages to crawl and index

• An XML sitemap to tell search engines about all the pages of your site & to get your website listed in all major search engines

Wait for the next post on Step4 of the Complete SEO Process - "On-page Optimization". This is a very crucial, important factor in ranking your website in the search engines.